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MyOperator / Blog / Glossary / Lifetime Value (LTV)

LTV (Lifetime Value) is an expectation of the net benefit attributed to a continuous connection between client and business. By giving a running assessment on how much a specific purchaser is probably going to spend on that application, LTV helps set marketing financial plans and guarantees that organizations seek after the best clients.

Assuming a business can foresee a client’s lifetime value effectively, it gives marketers a greatly improved base on which to decide – assisting the business with boosting the viability of its spending on marketing.

Lifetime Value is calculated by finding out the average churn rate and the average amount of money that a user has spent on a subscription over a fixed period of time to calculate their total spending on it. 

The greatest test to computing LTV is that it’s an estimating metric, and not permanently set up. Basically, LTV moves and changes as client behavior changes. This implies that the equation utilized above, while a helpful model to show how LTV is utilized, is too shortsighted to be in any way utilized precisely for versatile marketing purposes. 

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