Run Sales, Support, & Marketing Conversations on One WhatsApp Platform

The WhatsApp API is a messaging platform that allows businesses to communicate with their customers through WhatsApp. The API enables businesses to send and receive messages, as well as to manage and track conversations.
To use the WhatsApp API, businesses must first apply for and be approved for a WhatsApp Business Account, and then connect their systems to the API using the appropriate API client. Once connected, businesses can use the API to send and receive messages, manage conversations, and track metrics.

1. To use the WhatsApp API, you'll need to have a WhatsApp Business Account. You can apply for one on the WhatsApp Business website. Once you've been approved, you'll need to set up your account, including linking it to a phone number and adding business information.
2. You'll need to obtain an API client, which is a software component that allows you to connect to WhatsApp's servers and access the API. You can either create your own client, or use one of the pre-built clients offered by WhatsApp partners.
3. Once you have an API client, you'll need to connect it to the WhatsApp API. This typically involves providing the API with your WhatsApp Business Account information, as well as any other required credentials.
4. Once connected, you can start using the API to send and receive messages, manage conversations, and track metrics. You'll need to implement the various API calls and functions in your own application or system.
5. Before going live with the integration, it's important to thoroughly test the integration and make sure that it is working as expected. Once you're satisfied with the integration, you can launch it to your customers.

It is important to note that if you are planning to use WhatsApp Business API, you'll need to have a WhatsApp Business Account, and must be accepted into the WhatsApp Business API program, which may require you to have a certain level of customer engagement, and meet certain technical requirements.

There are several benefits of using the WhatsApp API for customer communication:

1. Reach: WhatsApp has over 2 billion active users globally, which provides businesses with a large audience to reach out to.
2. Convenience: WhatsApp is a widely used messaging platform that is available on multiple devices and platforms, which makes it easy for customers to communicate with businesses.
3. Personalization: The WhatsApp API allows businesses to personalize their communication with customers by using features such as message templates, rich media support, and end-to-end encryption.
4. Automation: The WhatsApp API allows businesses to automate certain aspects of their communication with customers, such as sending reminders, confirmations, and notifications.
5. Cost-effective: WhatsApp communication is usually free of charge for end-users, it can be a cost-effective way for businesses to communicate with their customers, especially when compared to other forms of communication such as SMS or phone calls.
6. Engagement: WhatsApp's real-time messaging capabilities allow businesses to quickly and easily engage with customers, which can help to build stronger customer relationships.
7. Easy to Track: The WhatsApp API provides businesses with metrics and analytics that can help them track the effectiveness of their communication, and make data-driven decisions about their messaging strategy.
8. Multi-language Support: WhatsApp support multiple languages, which can help businesses to better serve customers in different regions and countries.

It is important to note that WhatsApp communication is subject to WhatsApp Business Policy, and it is important to make sure that your communication comply with the policy to avoid any account suspension or termination.

To get started with WhatsApp API and explore how it can boost your customer engagement, sign up for a free demo. Our technology/business team will understand your business problem in detail and map a customized solution.

Yes, you can use the WhatsApp API to send automated messages. However, there are certain guidelines and limitations that you need to be aware of when sending automated messages via the WhatsApp API.
WhatsApp has strict guidelines on the types of automated messages that can be sent through the API. For example, you are only allowed to send automated messages for specific purposes such as sending transactional messages such as order confirmations, appointment reminders, and delivery notifications. You are not allowed to send promotional or marketing messages using automated messages.
Additionally, WhatsApp requires that businesses using the API to have a way for customers to opt-out of receiving automated messages, and to honor opt-out requests promptly. It is also important to note that WhatsApp has an account suspension policy and if you are found to be sending automated messages that violate WhatsApp's terms of service, your account may be suspended or terminated.
In summary, while it is possible to send automated messages through the WhatsApp API, you need to be aware of the guidelines and limitations, and make sure that your communication comply with WhatsApp Business policy to avoid any account suspension or termination.

To ensure that your messages sent through the WhatsApp API comply with WhatsApp's terms of service, you should:

1. Review WhatsApp's Business Policy: WhatsApp's Business Policy outlines the types of messages that are allowed and prohibited on the platform. Make sure that you understand and comply with these guidelines when sending messages via the WhatsApp API.
2. Use Opt-in and Opt-out Mechanism: WhatsApp requires that businesses using the API have a way for customers to opt-in to receiving automated messages, and to honor opt-out requests promptly. Make sure you have a clear and easy-to-use opt-in and opt-out mechanism in place.
3. Identify yourself: When communicating with customers via WhatsApp, it is important to clearly identify yourself as a business and provide a way for the customer to contact you if they have any questions or concerns.
4. Use Templates: WhatsApp has a template feature that allows businesses to send predefined messages with specific variables, this feature is useful for sending transactional messages like order confirmations, appointment reminders, and delivery notifications.
5. Monitor and Track: Monitor and track the messages you are sending via WhatsApp API, keep track of the types of messages you are sending, the frequency, and the response rate.
6. Keep records: Keep records of the messages you are sending, the customer's opt-in and opt-out status, and any other relevant information.

You can only claim one FREE trial per account. However, multiple projects with limited WhatsApp Conversation Credits (WCCs) can be created in one account.

No, the WhatsApp API is specifically designed for sending and receiving messages within the WhatsApp platform. It is not possible to use the WhatsApp API to send messages to customers outside of WhatsApp.
The WhatsApp API allows businesses to communicate with their customers through WhatsApp, by providing businesses with access to WhatsApp's messaging features, such as rich media support, message templates, and end-to-end encryption. To use the WhatsApp API, businesses must have a WhatsApp Business Account, and the customer must have a WhatsApp account as well, which is tied to a phone number. If you want to send messages to customers outside of WhatsApp, you'll need to use other messaging platforms or channels like SMS, Email, or social media messaging.
It is important to note that WhatsApp's terms of service do not allow sending unsolicited messages to customers, even if they have opted-in to receive messages from you. Also, WhatsApp's Business Policy does not allow sending messages to customers who have not initiated the conversation with you, and you should only send messages to customers who have given their consent.

Basic set-up costs are included. Chatbot set-up costs can be extra based on complexity.

Yes. It's important to note that violations of WhatsApp Business policy may have implications for businesses, including potential account restrictions or other enforcement actions. For a detailed overview of WhatsApp Business Policy Violations, please click here.