How to Run CTWA Ads in 2025? A Complete Guide

Click to WhatsApp Ads effectively ( CTWA )

Did you know that you can recover 60% of abandoned carts, driving more sales using Click to WhatsApp Ads (CTWA)? Yes, you’ve been wondering how to supercharge your customer engagement, look no further than Click to WhatsApp Ads (CTWA). These ads are a game-changer for businesses looking to establish direct communication with their audience. Here’s […]

Customer Behavior Insights for the Festive Season in India

Customer Behavior

As the Festivals approach, businesses in the e-commerce and B2B sectors face the critical task of understanding and adapting to customer behavior shifts. With inflation concerns, changing motivations, and the appeal of online convenience, consumer priorities during the holiday season are more dynamic than ever. So, how can companies leverage these insights to boost engagement […]

Everything You Need To Know About WhatsApp Blue Tick

WhatsApp Blue Tick

Did you know that 70% of people believe that verified accounts on messaging apps are more trustworthy, directly influencing brand authority? However, for smaller businesses, obtaining WhatsApp’s coveted Green Tick—now rebranded as the Blue Tick—was often out of reach due to stringent requirements. Recognizing this challenge, Meta has introduced the WhatsApp Blue Tick, or Meta […]

Festive Ready? Steal 25+ WhatsApp Templates To Skyrocket Customer Engagement

Festival WhatsApp Templates

Festivals are a time of joy, celebration, and connection. For businesses, it’s also the perfect opportunity to communicate with customers in a personalized and timely way. WhatsApp, being one of the most widely used messaging platforms, offers a direct and intimate channel for businesses to send festive greetings, offers, and updates. But how do you […]

Top 10 Strategies for WhatsApp Festival Campaigns: A Comprehensive Guide

WhatsApp Campaigns for Festivals

In today’s fast-paced digital world, brands must adapt to the ever-changing landscape of consumer communication. WhatsApp Festival Campaigns are a powerful way to engage audiences during festive seasons, using the messaging platform’s unique features to deliver targeted messages and special offers. But what does this mean for your business? WhatsApp Festival Campaigns leverage the immediacy […]

Drive Customer Engagement via WhatsApp – Insights from Meta Expert Rachit Jain

WhatsApp Business Hacks

In a recent MyOperator webinar, Rachit Jain, Manager of Global Partnerships at Meta, provided invaluable insights on using WhatsApp to drive customer engagement.  As businesses increasingly rely on digital channels, understanding how to use WhatsApp effectively can be a game-changer. So let’s dive right in and explore the invaluable hacks on how to drive effective […]

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