How to Send Bulk WhatsApp Messages Without Getting Banned?

Did you know that WhatsApp banned 8,458,000 users in India in 2024? Ouch! A WhatsApp ban can set your business back and throw your marketing off gear. For a long time, many businesses used bulk messaging on WhatsApp indiscriminately. Yes, WhatsApp is a great tool to engage your audience. However, bulk messaging on WhatsApp comes […]
How to Schedule WhatsApp Messages for Business Success in 2025?

Just as you can’t board a flight without the right schedule! How can your business expect to reach customers without scheduling your WhatsApp messages? Do you agree that timely communication plays an important role in making or breaking your marketing campaigns? Businesses are increasingly turning to WhatsApp for such cases to have incredible reach and […]
How To Send OTP on WhatsApp?

Did you know that SMS OTPs are vulnerable? Studies show that around 30% of all SMS traffic is flagged as “SMS pumping,” a common OTP scam. This leads to customer distrust and potential fraud. Switching to WhatsApp OTPs not only secures communication with end-to-end encryption but also boosts customer confidence in your brand. With WhatsApp’s […]
How to Run CTWA Ads in 2025? A Complete Guide

Did you know that you can recover 60% of abandoned carts, driving more sales using Click to WhatsApp Ads (CTWA)? Yes, you’ve been wondering how to supercharge your customer engagement, look no further than Click to WhatsApp Ads (CTWA). These ads are a game-changer for businesses looking to establish direct communication with their audience. Here’s […]
Customer Behavior Insights for the Festive Season in India

As the Festivals approach, businesses in the e-commerce and B2B sectors face the critical task of understanding and adapting to customer behavior shifts. With inflation concerns, changing motivations, and the appeal of online convenience, consumer priorities during the holiday season are more dynamic than ever. So, how can companies leverage these insights to boost engagement […]
Everything You Need To Know About WhatsApp Blue Tick

Did you know that 70% of people believe that verified accounts on messaging apps are more trustworthy, directly influencing brand authority? However, for smaller businesses, obtaining WhatsApp’s coveted Green Tick—now rebranded as the Blue Tick—was often out of reach due to stringent requirements. Recognizing this challenge, Meta has introduced the WhatsApp Blue Tick, or Meta […]