Did you know that 70% of people believe that verified accounts on messaging apps are more trustworthy, directly influencing brand authority? However, for smaller businesses, obtaining WhatsApp’s coveted Green Tick—now rebranded as the Blue Tick—was often out of reach due to stringent requirements.
Recognizing this challenge, Meta has introduced the WhatsApp Blue Tick, or Meta Verified, a more accessible verification option for businesses of all sizes. So, what does this mean for your business?
Whether you’re an enterprise or a small business, this new subscription model allows you to gain the official blue checkmark, enhancing brand visibility and protecting your brand identity online.
In this blog, we’ll explore everything you need to know about the WhatsApp Blue Tick, including its eligibility criteria, subscription plans, benefits, and how it affects businesses already verified with the Green Tick.
What is the WhatsApp Blue Tick Subscription?
The WhatsApp Blue Tick is a new official blue checkmark available for businesses on WhatsApp, marking verified accounts and building brand authenticity. For customers browsing your profile, the blue check is an assurance of credibility, making your business stand out from the crowd.
Unlike the previous Green Tick, the Blue Tick is a paid subscription available through the WhatsApp Business app or Business API. With a range of subscription plans, it caters to companies of all sizes, from startups to large enterprises.
Why Did Meta Transition from Green Tick to Blue Tick?
Meta’s move from the Green Tick to the Blue Tick was driven by several goals that include,
- Unified Branding: This shift aligns with the verified status across other Meta platforms like Facebook and Instagram.
- Improved Accessibility: Previously, only companies using WhatsApp Business API could apply for the Green Tick. Now, Blue Tick is available to all businesses using the WhatsApp Business app or API.
- Enhanced Brand Protection: The blue checkmark assures users that they’re engaging with a verified brand, reducing risks related to scams and impersonation.
Eligibility Criteria for WhatsApp Blue Tick Subscription
Who can apply for the WhatsApp Blue Tick? Here’s what Meta requires:
- You must be at least 18 years old.
- Your business profile should have a profile name and picture.
- An active WhatsApp Business Premium subscription should not be in place.
- Your business needs to be active on WhatsApp Business.
- Your business should operate in a supported country (India, Brazil, Indonesia, or Colombia).
WhatsApp Blue Tick Subscription Plans
Subscription plans for the Meta Verified Blue Tick range from â‚ą639 to â‚ą18900 per month. Below is a breakdown:
| Plan Name | Features | Pricing |
| Business Standard | Verified Badge, Impersonation Protection, Enhanced Support, Linked Devices (4) | â‚ą639/month |
| Business Plus | Verified Badge, Up to 3 Verified Channels, Linked Devices (6) | â‚ą1399/month |
| Business Premium | Verified Badge, Up to 10 Protected Business Accounts, 5 Verified Channels, Web Page | â‚ą3899/month |
| Business Max | Verified Badge, 50 Protected Business Accounts, 10 Verified Channels, Web Page, Linked Devices (10) | â‚ą18900/month |
How Will the Blue Tick Affect Businesses with an Active Green Tick?
For businesses already verified with the Green Tick, the transition will be seamless. In this regard, Meta states: “If you have a verified badge today, you keep your verified status. No action is required from you.”
Existing Green Tick accounts will automatically see their tick turn blue, with no additional costs.
How to Apply for WhatsApp Blue Tick via the WhatsApp Business App
For businesses using the WhatsApp Business app, obtaining the Blue Tick is straightforward:
- Go to Settings or Business Tools.
- Tap Meta Verified.
- Choose your preferred Meta Verified Plan.
- Complete the purchase.
Note: Update your profile details (picture, business name, email, etc.) before purchase, as changing these details later will temporarily remove your blue tick status.
How to Apply for the WhatsApp Blue Tick with WhatsApp API?
To obtain the WhatsApp Blue Tick, you must go through a WhatsApp Business API provider, such as MyOperator. MyOperator is a comprehensive platform for WhatsApp marketing that uses the official WhatsApp Business APIs, enabling your business to fully leverage WhatsApp’s features.
1. Access the MyOperator Dashboard
Log in to the MyOperator dashboard and apply for the WhatsApp Business API. A verified WhatsApp Business API account is required to proceed with the Blue Tick Verification.
2. Locate the “Apply for Blue Tick” Button
In the dashboard, find the “Apply for Blue Tick” button under “All Steps.” Click this button, which will redirect you to WhatsApp’s official verification process.
3. Fill Out the BlueTick Application Form
A Blue Tick form will appear on the next screen. Carefully fill out the form to submit your Blue Tick application. MyOperator will then forward your application details to Meta for review.
4. Await Meta’s Decision
Meta will review your application and typically respond within 7–10 days. Keep in mind that the decision to grant the Blue Tick lies solely with Meta, and MyOperator’s role as a WhatsApp Business Solution Partner is only to submit your application on your behalf.
Note: Receiving the Blue Tick verification badge is ultimately Meta’s decision, and MyOperator does not influence the outcome.
Is WhatsApp Blue Tick Subscription Worth It?
The answer depends on your business needs. If you only need basic features and verification, the Blue Tick subscription is a cost-effective choice starting at just â‚ą639 per month. However, if you aim to engage a large audience, automate notifications, and integrate chatbots, the WhatsApp Business API may be more suitable.
How MyOpertor Can Help You in WhatsApp Blue Tick?
Establishing credibility is key, especially when consumers are cautious of online scams. The WhatsApp Blue Tick offers an accessible way for businesses of all sizes to gain a verified status, building customer trust and protecting brand identity.
Whether you’re a small business or a large enterprise, MyOperator helps you with a hassle-free Meta’s Blue Tick subscription for your WhatsApp Business profile stands out, providing a verified, reliable presence that speaks to your customers.
FAQs
1. Can all businesses apply for the WhatsApp Blue Tick?
Yes, all businesses with a WhatsApp Business app or API can apply for the Blue Tick.
2. Will my Green Tick change automatically to a Blue Tick?
Yes, if you currently hold a Green Tick, it will switch to a Blue Tick without any action or cost.
3. Can I change my profile picture after subscribing?
After the initial purchase, profile pictures are locked for 20 days. You may change it twice within every 60 days after that.
4. Is the Blue Tick worth it for small businesses?
Yes, the Blue Tick enhances brand trust and is an affordable option for small businesses to verify their profiles.
5. What happens if I change my business details?
Changing your profile details will remove your Blue Tick verification temporarily, and you’ll need to re-subscribe.
6. How long does it take to get verified?
The verification process is generally quick, but it may vary based on account details and location.
