How to Use WhatsApp Business for E-commerce?

WhatsApp, which is present in over 180 countries, keeps coming up with new features to make its users’ life better and to increase industry standards for effective communication. 

Did you know? In 2020, a poll by the social media network for local communities LocalCircles found that 42% of small companies in India were utilizing WhatsApp Business.

End-to-end encryption, real-time location sharing, group phone and video talking, visible last viewed and read messages, an indication of forwarded messages, and other features have helped WhatsApp gain the trust of numerous prosperous businesses all over the world.

WhatsApp is one of the most prevalent messaging apps in India, having a large user base.

We now naturally communicate with one another via WhatsApp, which allows businesses the chance to reach clients where they are most active and drive attention to their deals.

Facts about the usage of WhatsApp in India

• According to eMarketer, India has the highest number of WhatsApp users of any country.
• According to statistics, the chat app currently has 390.1 million monthly active users, and that number is steadily rising.
• If you do business globally, you can reach the 2 billion WhatsApp users that are spread out all over the world. 
• Did you know? An average person uses WhatsApp 23-25 times each day.

In this post, we will:

• Explore the power of WhatsApp Business in the e-commerce realm.
• Uncover strategies to harness its potential for driving sales and improving customer experience.
• Find beneficial features like delivering order updates, promoting deals, and making personalised product recommendations.
• Provide you with the knowledge you need to leverage the benefits of WhatsApp Business.

How does WhatsApp Business Work?

Company owners can get WhatsApp for free. Isn’t that great?

Well, businesses can automate, sort, and swiftly respond to messages they receive on the messaging app by employing its features and tools.

Among the features that WhatsApp Business provides are:

• Possibility of creating a business profile, including a profile photo, business address, email, and website.
• Creating online product catalogues.
• Tags or labels to classify and make chats and messages simple to find.
• To answer clients more quickly, use messaging technologies like Quick Replies. 
• To make it easier for enterprises to use, the WhatsApp Business app’s user interface is the same as that of the standard messaging app.

Irrespective of how big or small, entrepreneurs can utilise the WhatsApp Business platform or the WhatsApp API for their online shops.

They may continually stay in touch with clients and improve brand identification and recognition by having a WhatsApp-integrated e-commerce store. 

Utilising WhatsApp Business effectively for e-commerce ultimately comes down to one crucial element: customer satisfaction.

You can improve how your clients consider your business by using WhatsApp Business, which will hugely contribute to your brand’s success.

How to build a WhatsApp Business account?

Creating a WhatsApp Business account is as easy as creating a personal account on the messaging app. The steps are as follows.

• Install the WhatsApp Business application.
• Verify the phone number for your company.
• If you want to, you can restore your account from a backup.
• Set your company name.
• Create a profile.
• Open WhatsApp and go to “More options” (the three dots icon).
• Select “Settings” from the dropdown menu.
• Navigate to “Your business name.”

By following these steps, you can easily configure your account and establish your business identity.

Businesses that are just getting started and desire more direct client interaction might consider opening a WhatsApp Business account. However, you need WhatsApp Business API if you are a brand that frequently receives lots of inquiries each day to properly handle things.

Ways E-commerce businesses can take advantage of WhatsApp Business

Let’s get started:

1. Use Real-Time Messaging to Simplify Order Updates

It is essential to keep customers informed about their orders in the fast-paced world of e-commerce. You can keep your clients always informed by using WhatsApp Business to send them real-time updates.

You may lessen consumer apprehension and foster trust by utilising the power of instant messaging, which will increase customer satisfaction and encourage repeat business.

A recent analysis found that companies utilising WhatsApp Business saw a 30% drop in customer inquiries about order progress, underscoring the app’s effectiveness in providing fast information.

With this app you can send order confirmations, shipment tracking information, and delivery alerts all from the convenience of a well-known and widely utilised platform.

2. Increase Sales with Exciting Deals

With the help of WhatsApp Business, you have a great chance to engage your audience with exclusive deals and promotions that will increase curiosity and boost sales.

You can develop a customised marketing strategy that appeals to your audience through the delivery of specific messages to customer segments.

According to research, companies using WhatsApp Business for marketing efforts saw a 40% increase in conversion rates when compared to those using other platforms.

With WhatsApp, you can create enticing messages that lure customers in and persuade them to make a purchase, whether it be one-time deals, quick offers, or customised deals based on previous purchases.

3. Offer Personalised Product Suggestions

The capacity of WhatsApp Business to promote individualised interactions with consumers is one of its main benefits. You can use WhatsApp’s messaging features to make customised product recommendations based on an analysis of client behavior and personal tastes.

According to studies, tailored product recommendations can improve average order value by 50%. With WhatsApp Business, you can have one-on-one conversations with customers, learn about their needs, and provide goods or services that meet those needs.

This kind of individualised care improves the customer experience while also increasing sales and customer retention.

4. Timely assistance will streamline customer support

Customer service is crucial to the success of online shopping. With WhatsApp Business, clients have an easy way to contact you directly, streamlining the support process and improving connections.

By offering immediate assistance via WhatsApp, you can respond to consumer questions quickly, handle problems effectively, and ultimately raise customer satisfaction.

According to studies, companies using WhatsApp Business as a customer care channel experience a 25% decrease in average response time, which leads to happier customers and higher loyalty.

You may establish a reputation for providing great customer service by providing prompt and individualised support. This will increase client trust and support.

Wrapping Up

For e-commerce companies looking to sell their goods directly to customers, WhatsApp is a fantastic option.

WhatsApp is a great option for your e-commerce firm because it has 370 million monthly active users.

When you can, use the app to interact with your clients and potential clients.

Try to connect with individuals so they sense a connection to your brand.

Create a WhatsApp Business account to get started. For each good or service you are selling, create a Group. Include your current clients in the Groups you have established for them.

Build an Offer as well, based on the discussions in your group.

Thus, you can make use of the enormous potential of instant and direct consumer involvement, build valuable relationships, and advance your brand by thoughtfully integrating WhatsApp brand into your e-commerce operations.