2014 – WhatsApp is just a messaging app
2024 – WhatsApp is the most powerful communication tool for businesses
With over 2 billion active users globally, Whatsapp Business API offers a unique opportunity to elevate your brand’s visibility and credibility.
Addition to the influence of WhatsApp business solutions, imagine the impact a green tick next to your brand’s name on WhatsApp could offer! It really makes any business into a BRAND.
But what exactly is the WhatsApp green tick, and why should your brand aim for it?
Beyond that tick lies a world of opportunity such as
- Increased brand recognition
- Unbreakable customer trust
- An open door to more personalized marketing strategies
That’s right and we are here to take you on a step by step journey to securing that much-coveted green tick for your WhatsApp account.
We’ll explore the significance of this badge, delve into the benefits it can bring to your business, and provide you with a step-by-step roadmap to achieving verified status.
Prepare to dive deep into the world of WhatsApp marketing, where the green tick isn’t just a goal.
“Here’s a complete guide on How to Set up WhatsApp for Your Business”
Setup Your D2C Store on WhatsApp – Easy Step-by-Step Guide! | WhatsApp Business API | MyOperator
What Exactly is a WhatsApp Green Tick Badge?
Fundamentally, the Green Tick is WhatsApp’s way of separating the real from the imposter.
A green tick ensures that when customers engage with a brand, they’re connecting with the genuine business.
We can call it a “badge of legitimacy” in an online world where authenticity can often be imitated by the fog of misinformation.
In a survey conducted by Pew Research Center, it was found that 82% of users are more likely to trust a brand with some form of official verification on social media platforms.
The Whatsapp Business API green tick badge reassures your customers that they’re in safe hands, engaging with a brand that is exactly what it claims to be.
Understanding the essence and advantages of the WhatsApp Green Tick is just the beginning.
Regular WhatsApp Business Account vs Official WhatsApp Business Account – What’s the Difference!?
The choice between a Regular and an Official WhatsApp Business Account hangs on the scale of your business operations and your communication needs.
While Regular accounts offer a solid foundation for SMBs to engage with their customers, Official Whatsapp Business accounts provide the infrastructure necessary for larger enterprises to streamline high-volume communication and integrate with other business systems.
How To Get WhatsApp Green Tick For Your Brand | A Step-by-Step Process
1. Understanding WhatsApp Green Tick Verification
- WhatsApp Green Tick verification signifies that WhatsApp has verified the numbers of businesses, indicating trustworthiness to customers.
- This verification is not limited to big brands or those with substantial budgets; small businesses can also qualify if they meet the eligibility criteria.
2. Meeting Eligibility Criteria
Your business needs to meet specific criteria to qualify for WhatsApp Green Tick verification:
- Have an active WhatsApp Business API account for at least two months.
- Send at least 1000 messages to customers within the last two months using the WhatsApp Business API.
- Maintain an active and verified Facebook Business Manager account.
- Have a Facebook business page with over 10,000 likes.
- Publish at least three articles about your business in media publications.
- Have an active website with good SEO and regular traffic.
3. Applying for Verification
Once your business meets the eligibility criteria, apply for WhatsApp Green Tick verification through the WhatsApp Business API dashboard. Submit the required documentation, such as articles about your business and proof of active website and social media presence.
4. Maintaining Compliance
After receiving the green tick verification, it’s crucial to maintain compliance with WhatsApp’s policies to retain the verification status:
- Obtain explicit consent from customers before sending them promotional messages on WhatsApp.
- Avoid spamming and send only relevant and high-quality messages.
- Provide an option for customers to opt-out of receiving messages.
5. Avoiding Bans and Handling Spamming
To prevent getting banned and handling spamming issues, ensure the following:
- Do not send daily promotional messages to customers.
- Obtain consent from customers before sending messages.
- Provide an opt-out option for customers who no longer wish to receive messages.
- Monitor and respond to customer feedback and complaints promptly.
6. Getting Out of Ban
If you’re banned, take the following steps to get unbanned
- Review and comply with WhatsApp’s policies.
- Address any issues that led to the ban, such as spamming or non-compliance.
- Contact WhatsApp support for further assistance and follow their instructions to resolve the issue.
7. Continuous Improvement
While the WhatsApp Green Tick verification can enhance your business’s credibility and trustworthiness, it’s important to remember that it does not guarantee success. Use it as a tool to engage with customers effectively and provide excellent service.
8. Ensuring Sustainability
To ensure that your WhatsApp Green Tick verification remains valid, continue to engage with customers responsibly and adhere to WhatsApp’s policies. Failure to comply with these policies could result in the revocation of your verification status.
By following these steps and maintaining compliance with WhatsApp’s policies, you can successfully obtain and retain the green tick verification for your WhatsApp business account, enhancing your brand’s credibility and trustworthiness among customers.
Important Note: After getting a WhatsApp green badge, changing the display name again requires the whole re-application. Therefore, it’s crucial to select your display name carefully before initiating the application process.
Benefits of WhatsApp Green Tick
- Builds trust with customers, as messages from verified accounts are more likely to be trusted.
- Increases open rates for messages, as customers are more inclined to open messages from verified accounts.
- Enhances brand status, giving businesses a higher status among competitors.
- Strengthens customer relationships, as messages from verified accounts create a stronger bond with customers.
Regular WhatsApp Business Account: Empowers Small to Medium-Sized Enterprises
Designed with small and medium-sized businesses in mind, Regular WhatsApp Business Accounts offer a gateway to the world of WhatsApp communication.
These accounts are perfect for entrepreneurs and SMBs eager to mark their presence on WhatsApp and engage directly with their customer base.
Key Features and Benefits:
- Business Profile Customization: Allows businesses to create a detailed profile including information such as the business name, description, contact details, and operating hours.
- Engagement Tools: Equipped with messaging templates, quick replies, and chat labels, these accounts facilitate efficient and organized communication.
- Automated Messaging: Businesses can set up automated greetings, away messages, and quick responses to frequently asked questions, enhancing customer service.
- Verification Potential: While Regular accounts can apply for verification, the coveted green tick is not guaranteed and is awarded based on WhatsApp’s strict and meticulous criteria.
Key Considerations:
- Ideal for businesses that manage one-on-one customer interactions and have moderate messaging volumes.
- Access to the WhatsApp Business API is limited, which may affect businesses looking to automate and scale their communication strategies extensively.
Official WhatsApp Business Account: A Benchmark for Large Enterprises and Brands
On the other end of the spectrum, Official WhatsApp Business Accounts cater to the needs of larger enterprises and well-established brands.
These accounts are designed to manage high volumes of messages and offer advanced features for an elevated customer communication experience.
Key Features and Benefits:
- WhatsApp Business API: Offers advanced integration options with CRM systems. Enables automated and large-scale messaging, 100% personalized customer support, and engagement.
- Verified Status: Official accounts are generally verified by default, proudly displaying the green tick badge. This badge signifies authenticity and fosters trust among customers.
- Advanced Communication Capabilities: Supports the sending of notifications and transactional messages, allowing for a seamless customer journey from inquiry to purchase.
Key Considerations:
- Tailored for businesses that handle a high volume number of customer inquiries and transactions daily.
- The green tick verification and access to the WhatsApp Business API position these accounts as the gold standard for businesses striving for efficiency, credibility, and a superior customer experience.
By understanding the nuances and capabilities of each, businesses can better align their WhatsApp strategy with their overall goals.
Every message sent brings them one step closer to their customers in this digital age.
Get Green Tick For Your Brand Today
What If My Application Gets Rejected?!
In the event of rejection, don’t panic! WhatsApp will let you reapply again after 30 days from the initial application date.
If, we hope it never happens, but if the application is rejected by WhatsApp, we recommend you to take a 3 month break before reapplying and up your whatsapp game by focusing on online presence and traffic.
Read Next : How to Add a WhatsApp Chat Button to Your Website
Conclusion
Securing the WhatsApp Green Tick Badge not only elevates your business’s credibility but also unlocks advanced features and capabilities on WhatsApp.
Forbes indicated that brands with verified statuses witnessed a surge in customer engagement rates as much as 30%. So it goes without saying that getting a verified green tick batch can really change your game.
Speaking of which, MyOperator (India’s leading voice + whatsapp solution provider) offers a range of services that can further elevate your business communication.
With its WhatsApp Business API platform, you can streamline your customer interactions, automate responses, and manage messages more efficiently.
Additionally, MyOperator’s IVR and call management systems can help you provide seamless customer service and improve overall customer satisfaction.
Start using MyOperator today and experience the benefits of enhanced customer communication and engagement for your business.
