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We Got Record Event Engagement with this WhatsApp Strategy | Big FM’s Pratanu Mohanty

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MyOperator / Blog / We Got Record Event Engagement with this WhatsApp Strategy | Big FM’s Pratanu Mohanty

You’ve probably been curious about those ads on WhatsApp from different brands, often prompting you to take decisive actions.

You can also establish this for your brand by drawing inspiration from users who have already achieved significant success with their WhatsApp ad strategies.

How about we spill the best insights sourced from our special session on WhatsApp Ads? 

In this special session, we interacted with Pratanu Mohanty, Head of Revenue Maximisation at Big FM as he uncovered the secrets to creating effective WhatsApp ads which is an indispensable part of your digital marketing game. 

Here’s a rundown of the Q&A session on how WhatsApp Ads should be an indispensable part of your sales and marketing strategy. 

Deep Dive on WhatsApp Ads – WhatsApp Wednesdays by MyOperator

Q1: What Significant Advantages Has MyOperator’s Whatsapp Business API Provided To Big FM?

Pratanu: In our journey with MyOperator, the WhatsApp Business API has been a game-changer. We have used almost all the features of WhatsApp Business API and we were almost the early adopters. We’ve leveraged chatbots for enhanced engagement and utilized bulk messaging for our awards and on-ground activities, making outreach seamless and efficient.

He continued, The direct access to MyOperator’s support and marketing team, ensuring our campaigns run smoothly even with tight turnarounds, has been invaluable. Thanks for always being available and helpful. MyOperator’s super interactive live panel and simple yet very comprehensive features make managing our WhatsApp marketing strategies a breeze.

BIG FM’s Review of MyOperator | Customer Speaks | MyOperator

Q2: How Has Whatsapp Marketing Transformed Customer Engagement For Big FM?

Pratanu: WhatsApp marketing has revolutionized the way we interact with our audience. The evolution from WhatsApp to WhatsApp Business, and then to WhatsApp Business API, offered us huge advantage in administering our campaigns. The ease of using ‘click-to-WhatsApp’ ads has significantly boosted our lead generation efforts, proving the effectiveness of WhatsApp as a potent tool for engaging and converting our target audience.

Q3: Can You Share a Success Story of Using WhatsApp for Big FM’s Marketing Campaigns?

Pratanu: Certainly! One of our standout successes was utilizing ‘click-to-WhatsApp’ ads to drive engagement for one of our major award ceremonies. The ability to send personalized invites and updates directly to our audience’s WhatsApp was a breakthrough. It not only increased participation rates but also fostered a deeper connection with our audience, demonstrating the powerful impact of personalized communication through WhatsApp.

Q4: What Best Practices Would You Recommend For Businesses Looking To Leverage WhatsApp in Their Marketing Strategy?

Pratanu: Firstly, personalization is key. Tailor your messages to resonate with your audience’s preferences and behaviors. Secondly, make utmost use of the multimedia capabilities of WhatsApp to make your messages more engaging. And finally, don’t shy away from using automation to provide timely and relevant responses to your audience. I believe, WhatsApp is not just a messaging platform; it’s an evolution of customer engagement and it continues to change business communications positively.

Q5: Looking Ahead, What Trends Do You Foresee In Whatsapp Marketing?

Pratanu: The future of WhatsApp marketing is incredibly promising. I anticipate a surge in the use of AI-driven chatbots for even more personalized customer interactions. Additionally, the integration of WhatsApp into broader omnichannel strategies will become more prevalent, allowing brands to provide a seamless customer experience across all touchpoints. As WhatsApp continues to evolve, so too will the opportunities for businesses to innovate in their engagement strategies.

Q6: How did Big FM Integrate WhatsApp Marketing into its Broader Marketing Strategy?

Pratanu: At Big FM, we’ve been early adopters of WhatsApp Business API, exploring its vast features to enhance our audience engagement. From utilizing chatbots for interactive conversations to leveraging bulk messaging for our events, WhatsApp has become an irreplaceable tool. It’s about reaching our audience where they are most active, ensuring our messages are both seen and interacted with. 

The integration has been seamless, thanks to the simplicity and effectiveness of the platform, particularly the MyOperator panel, which consolidates everything under one roof, making the management of our WhatsApp marketing strategies straightforward. I even shared this with Ankit Jain, MyOperator CEO. 

Pratanu wittily mentioned, “The product expert who created this must be a very simple person and that’s what makes MyOperator WhatsApp for Business panel easy to use and understandable.”

Q7: In What Ways Has Customer Feedback Influenced Your Whatsapp Marketing Initiatives?

Pratanu: Customer feedback is highly important for us. It’s like having a direct conversation with your audience, understanding their needs, and tailoring your approach accordingly. WhatsApp has enabled us to gather real-time insights, which have been instrumental in shaping our marketing campaigns. This direct line of communication has helped us in fine-tuning our strategies and creating more personalized and impactful messages.

Q8: Can You Share A Successful Case Study Of Whatsapp Marketing At Big FM?

Pratanu: One of our standout successes was using ‘click-to-WhatsApp’ ads for an award ceremony. These ads not only simplified the RSVP process but also significantly increased our engagement rates. The real game-changer was the personalization aspect. Being able to directly chat with our listeners through WhatsApp business number created a more intimate experience, driving higher participation and interaction rates than we had ever seen through traditional channels.

Q9: What Best Practices Can You Recommend For Businesses Venturing Into Whatsapp Marketing?

Pratanu: Start with understanding your audience. Personalization is key. Use the data and insights available through platforms like MyOperator to craft messages that resonate. Also, don’t underestimate the power of multimedia messages. A well-placed image, video, or even a voice note can significantly boost engagement. Lastly, always be ready to adapt. The digital landscape is ever-changing, and what works today might not work tomorrow. Stay agile.

Q10: Looking forward, How Do You See WhatsApp Marketing Evolving?

Pratanu: WhatsApp marketing is on the brink of a new era of innovation. With advancements in AI and machine learning, I foresee more sophisticated WhatsApp chatbots and personalized messaging experiences. The future is about creating a seamless journey for the user, from discovery to purchase, all within WhatsApp. As these technologies mature, the possibilities for engagement and personalization will only expand, making WhatsApp Business API an even more powerful tool for marketing.

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About The Author
Bala kothapalli
Say hello to Bala! With an academic background in Technology and years of experience as a copywriter in revered media & tech firms, he is also a connoisseur of cinema, nature, and art. He best identifies as someone who's ‘reclusive at heart, expressive with pen’.

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