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What is Click To WhatsApp Advertising Or CTWA?
Want to generate leads quickly? Click-to-WhatsApp Ads (CTWA) is a powerful WhatsApp advertising feature that lets you create Facebook and Instagram ads to connect users directly to your WhatsApp Business platform. This makes the lead generation process quick and easy by 5X.

Response Rate

Lead Conversion Rate

Cost Reduction Per Lead
Why Is CTWA + MyOperator WhatsApp the Perfect Sales Combo?
One-click Instant Lead Generation
Drive WhatsApp Platform Traffic
Convert Hot Leads On Chat or Call
Customizable Ads Message
Activate Chatbot
How High-Growth Brands Use MyOperator Call + WhatsApp | Success Stories

The Big FM Case Study
How Big FM achieved record event engagement with MyOperator WhatsApp Campaigns.

The Aakash Education Case Study
How Aakash Education boosted student engagement & streamlined support with MyOperator WhatsApp.

The Skillbee Case Study
How SkillBee Boosted Lead Conversion and Reduced Operational Costs.
Convert WhatsApp Into a Lead Magnet Machine With CTWA

Recent Blogs
All the latest insights on customer experience
Frequently Asked Questions
We are here to answer all your questions regarding WhatsApp and how it can help your business. If you have some other questions, visit our support center.
What are Click-to-WhatsApp Ads (CTWA)?
How do Click-to-WhatsApp Ads help in lead generation?
- This allows businesses to capture key details like name, phone number, and interest immediately.
- Leads can be nurtured in real time by sales agents or chatbots.
- Prospects get quick answers to questions, increasing their likelihood of moving down the sales funnel. By shortening the path from interest to interaction, CTWA dramatically improves conversion rates compared to traditional ads.
What makes MyOperator’s CTWA solution unique?
- Shared team inbox so multiple agents can manage leads simultaneously
- AI-driven chatbots to handle FAQs, qualify leads, and reduce agent workloa
- Intelligent lead assignment that routes conversations to the right team or agent
- CRM integration so every lead is captured, tracked, and nurtured automatically
- Analytics dashboard with insights into clicks, chats, and conversions
Can I track the ROI of my CTWA campaigns?
- Ad-level metrics: impressions, clicks, and chat initiations
- Engagement metrics: delivery rates, open rates, read receipts, and response times
- Conversion metrics: number of qualified leads, sales closed, and revenue generated
Do I need the WhatsApp Business API to run CTWA campaigns?
How much does it cost to run CTWA campaigns with MyOperator?
Can CTWA be integrated with CRM or automation tools?
- Zero lead leakage
- Proper tagging and segmentation
- Automated reminders and follow-ups
- AI chatbot-driven lead qualification
How quickly can I start running CTWA campaigns with MyOperator?
What industries benefit most from CTWA?
- E-commerce (flash sales, abandoned cart recovery)
- Education (course inquiries, admission guidance)
- Healthcare (appointment booking, test results, reminders)
- Real estate (property showcases, site visit bookings)
- Financial services (loan inquiries, insurance sales)
How does CTWA improve customer experience?
- Builds credibility and immediacy
- Allows customers to ask detailed questions with images, videos, or documents
- Provides real-time responses from agents or bots
- Creates a conversational, personal buying journey
Can I use automation or chatbots with CTWA?
- Greet customers instantly
- Answer FAQs outside working hours
- Collect customer details before handing over to agents
- Qualify leads by asking pre-set questions
How do I ensure my CTWA ads comply with Meta’s policies?
- Guidance in creating compliant ad creatives and message templates
- Assistance in obtaining Meta and WhatsApp approvals
- Monitoring tools to track template usage and customer opt-ins
What kind of analytics are available for CTWA?
- Ad impressions, clicks, and chat initiations
- Message delivery and open rates
- Agent response times
- Customer replies and sentiment
- Conversions and revenue attribution
Can CTWA ads be scaled for larger campaigns?
- Add more agents to handle higher chat volumes
- Deploy advanced automation flows
- Integrate with multiple CRMs or sales tools
- Run campaigns across multiple regions or languages