A product feature is a distinct quality designed to satisfy a certain market need. The chance that a product or solution may be enhanced and successfully promoted may be increased by knowing what makes it appealing. It’s critical to highlight a product’s features and advantages for the intended audience while advertising it.
Your potential clients will learn about the product and how it can benefit them in this way. A product benefit is any positive effect that a good or service has on how its users feel after using it.
Marketing has a big impact on how items are made and how they are designed. If they put features into their products that customers need; the marketing team will have an easier time coming up with sales strategies that highlight the worth of new features
Your feature may not be in line with the needs of your customers if your marketing team is unable to explain why it would solve their problem or is valuable. While connected, features and benefits are distinct from one another. A feature is a special component of the product. In the meantime, a benefit is what consumers will acquire as a result of using the feature.