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What really is a tollfree number worth?

Are tollfree numbers really their worth? Do these help your business grow? Is money such a big motivator or is there something more to it? If you have these questions, you are on the right page.

Toll free numbers have been in use since long and some very successful business empires have prospered by incorporating their usage in their daily requirements. And it’s not just about the number being toll free.

  1. Increased Sale

    Studies and survey conducted on the topic repeatedly find that customers prefer using a tollfree number as compared to a regular telephone number. This translates into increased sales for the product or service, you are trying to promote. The example of 1-800 Flowers, a global leader in flower business can be cited in this context.

    1-800 Flowers was an entrepreneurial idea which translated into a global venture owing to rapid use of the toll free number. The business empire is worth $667 million today.

  2. Increase in Credibility

    Toll free number inspires confidence among customers. Users often assume that the company or business establishment having a toll free number is a reputed company in its niche. Even if you are a small enterprise, the use of toll free number will attract customers as they can call you multiple times for finding answers to any of their potential queries.

    It depends on you as a business owner to translate this interaction with the customers into a business relationship. Toll free numbers have proved their worth time and again and you can use the same to inspire confidence among your clients.

  3. Beneficial for the Business Owner

    Even when the customer calls from the 1800 toll free number, he or she will never know if the call has been routed to a landline or a mobile number. This way, any small business owner can receive the call on a mobile phone, even if they are operating the business from a remote location. Toll free numbers comes with the added advantage of call forwarding services.

  4. Real Worth for Money

    It all depends on your outlook and the ways you wish to promote your business establishment. Toll free numbers are relatively inexpensive and as a business owner you can connect with customers with ease, even if you are an entrepreneur who has just ventured into a niche category of business.

  5. A New Business Idea

    For a small business owner, a phone number is their first connection with any potential client. The customer can get to know about the business through phone call as much they get to know from the website. The idea of having a toll free number is really its worth as the potential customer will not have to pay for the call they make for any purchase or business enquiry.

The success of toll free numbers in business has proved its worth and almost all online business operations have been using toll free numbers to connect with users. With the advent of cloud based IVR systems to route toll-free calls, complete call tracking and recording, it is high time small and entrepreneurial ventures make a shift in their strategy and start using the same for promoting their business ideas. What do you think?

  1. I don’t agree with point 4. toll free numbers are expensive as the business owner has to shell anywhere between 2 to 12 rs. a minute depending on the plan. Almost all the businesses I know who have a toll free tell me that customers call and spend more than 5 min in knowing , asking irrelevant questions sometimes and hanging up without getting converted. This results in more loss but if we use a non toll free number, people don’t waste time as they are paying for it.

    1. Hey Gaurav,
      You are right in stating that the company has to bear the call cost, but it depends on
      – the ticket size of the business, and,
      – The competition in the industry
      which decides whether or not it makes sense. For instance, businesses in real estate prefer tollfree numbers. They see the immense competition and the ticket size and conclude that the preference they create for their offer, by offering a tollfree number, is much greater than the expense.

      When we deal with e-commerce customers, they have a different problem that they look at addressing. When someone comes to buy a television/AC, every e-commerce portal can be a potential purchase point. At that point, tollfree number gets them more queries, and thereby, more conversions. So for them, it gets justified as well.

      Another place where tollfree numbers are preferred, is where the target audience is narrow.

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