Every day, 175 million+ people chat with businesses on WhatsApp — not just friends!
With 98% message open rates, WhatsApp is your golden ticket to faster sales and happier customers.
But showing up isn’t enough anymore. You need WhatsApp Business best practices and a powerful WhatsApp API for business to truly stand out.
Ready to turn your WhatsApp into a customer magnet? Let’s dive in!
Top 10 Best WhatsApp Business Practices, Benefits, and Automation Tips
1. Strong WhatsApp Business Profile
- Get the Blue Tick Verification: Apply for the official WhatsApp Blue Tick to build instant trust. Customers engage more with verified profiles.
- Use a Clean, Round Logo: Choose a high-resolution logo, ideally circular, to make your profile look professional and consistent with your brand.
- Add Descriptions & Business Info: Write a crisp description with relevant emojis, update your catalog regularly, and include business hours and location to reflect transparency.
2. Targeted WhatsApp Campaigns
- Send Campaigns to Opt-in Users Only: Build a list of users who’ve given consent. This reduces spam reports and boosts the delivery rate.
- Segment Based on Interest & Stage: Don’t blast one message to everyone. Create audience buckets, new leads, active users, drop-offs, and tailor messages accordingly.
- Add CTAs & Use Rich Media: Add a “Shop Now” button, or use short videos, images, or carousels to make your messages engaging and actionable.
3. Track WhatsApp Campaign Success with Data
- Use Click Tracking URLs: Shorten your URLs and track who clicks, when, and how often.
- Analyze Reply Rates: Monitor which templates get the most replies and adjust copy or CTAs accordingly.
- Optimize Send Time: Test different time slots to find when your audience is most active and likely to engage.
4. Integrate WhatsApp Seamlessly on Your Website
- Add a Floating Chat Widget: Place a WhatsApp widget on the bottom-right corner to catch high-intent visitors.
- Customize Greeting Based on Page: Show “Need help with size?” on product pages or “Book a call?” on service pages.
- Enable Quick Replies: Offer instant assistance with FAQs, catalog links, or order tracking via chatbot.
5. Enable Multi-Agent, Multi-Account WhatsApp Management
- Centralize Chats in One Inbox: Route incoming WhatsApp messages to the right team using a shared inbox.
- Assign Conversations Automatically: Use skill-based routing to ensure an even workload and faster responses.
- Use Tags for Quick Filtering: Tag chats based on query type, sales, support, and follow-up for better management.
6. Use WhatsApp Business Automation Without Losing the Human Touch
- Automate FAQs & Greetings: Set welcome messages, holiday notices, or quick answers for common queries.
- Allow Live Agent Handoff: For complex queries, let users instantly connect to a real person.
- Schedule Follow-ups: Set drip messages for continuous lead flow via automation.
7. Convert Leads Directly from Ads with WhatsApp
- Run Click-to-WhatsApp Ads (CTWA): Use Facebook or Instagram ads that directly open a WhatsApp chat.
- Use Pre-filled Text for Easy Start: Add questions or service options in the ad’s message to guide users.
- Track and Optimize: Monitor how many ad clicks become chats and tweak creatives or targeting accordingly.
8. Offer Post-Call WhatsApp Follow-Up
- Send Summary or Docs After Calls: Share a quick recap, pricing deck, or FAQs on WhatsApp right after a call.
- Continue the Conversation: Ask for feedback or offer a next step, like sales or support, to maintain engagement.
- Automate: Use CRM or a BSP to auto-send WhatsApp follow-up after a missed or completed call.
9. Ensure Compliance and Avoid Blocking with WhatsApp API
- Always Use Official WhatsApp Business API: Avoid third-party hacks; use trusted providers like MyOperator.
- Maintain Opt-In Records: Track consent and categorize messages as transactional or promotional.
- Monitor Quality Rating: Keep an eye on the message quality score to avoid number restrictions.
10. Scale Support with a Shared WhatsApp Support System
- Multiple Agents, One Number: Let your team reply from one WhatsApp number without losing context.
- Auto Assign Based on Query Type: Use rules to assign messages to the right department, like marketing, sales, support, instantly.
- Track Agent Performance: Monitor individual response time and closure rates via WhatsApp analytics to improve communication and increase CX.
If you are willing to skyrocket your business, then use these top WhatsApp Business Practices with MyOperator’s API platform will help you to achieve it in no time. Start your first campaign by scheduling a free consultation with us.
