“Almost all quality improvements come via simplification of design, manufacturing…layout, processes and procedures.”
When things are less complicated , you face less trouble and it is easier to take decisions.
When you tend to pitch-in a lot of effort in understanding something which is not understandable, you just leave it at the end of the day!
An example of simplification- Cloud Telephony. Talking about Indian businesses, especially the e-commerce companies, such as Snapdeal, Lenskart, etc. have started using cloud telephony in their business phone system and it’s grown as a favourite. It has eliminated the problem of maintaining the hardware of the traditional PBX and has made it possible to access all the business calls over the phone just like browsing the internet. Therefore, you can attend your calls from anywhere and anytime.
Presently, there are multiple well-known cloud telephony providers in India. This is because cloud telephony has added value to the organizations by reducing set up cost and scaling business.
This compels me to ask you, how can you achieve “Simplification”? You don’t want your customers to leave your organization, do you?
Entrepreneurs often don’t realize that they can make things easier, which in turn convinces the customers to stay forever.
As a business owner, you need to understand that customers are unaware of what you intend to say or what you have to offer. Therefore, it is always advisable to keep your business communication easy.
Here’s what you can do to simplify :
Use less-complicated language:
The usage of less-complicated language will simply mean an effective use of language. This means your language should be concrete enough and structured in a way, which is able to hit the minds of the customers. Make sure that the language you use is familiar to the people you are targeting.
Suppose, you plan to share company flyers in China regarding your product in English. Here’s when the problem arises: Most people in China would not know how to read English and suffer from a language identity crisis. As a result, the actual meaning of the message is lost. The language is effective only when the audience familiarizes with the language being used. Therefore, whenever you are addressing your audience or customers, use a language which they can understand, so that the message you are trying to spread is effectively conveyed.
Use less statements to convey your message:
Do you like listening to long speeches?
Using too many statements complexes the idea or context of your message. When you use too many words to explain, you go off the track and the listeners tend to forget what you had said earlier. Reaching out to your audience would be simple if you convey your messages in the most concise way possible using simple words.
Read the newspaper advertisements. Do they grab your attention? This is because they use words which you are familiar with and consume less time in understanding the meaning. Therefore, use “punch-lines” or “one-liners” to say what you have to.
Lessen those conversations
It is important to talk to people and know what their sentiments are. This helps you come up with better ideas and execute it accordingly. Customers want results, not lectures. They want your promises to result into action. Thus, when you start working on what you say, it simplifies the hassle for your customers.
Assume, a customer bought a washing machine with a belief that his product shall be replaced in case he encounters a problem. After a month, he discovers that the machine doesn’t have an automatic dryer. He goes back to the shop expecting a product replacement (as promised). But the situation goes for a toss! The agent refuses to exchange the product because apparently it wasn’t damaged. The customer gets disappointed and decides never to come back. Is this is how you are communicating to your customers – sharing wrong information?
Simplicity breakthroughs all the complexities and the same strategy can be utilized in business communication strategies. This will help you grow as a business owner and effectively manage and retain your customers.
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This article was first published here.