About Big FM
BIG FM is a popular radio network in India that plays on 92.7 MHz. The channel is famous for its unique and interesting programming, including timeless music and innovative storytelling through shows like "Suhaana Safar with Annu Kapoor" and "Yaadon Ka Idiot Box with Neelesh Misra.
Problem Statement
Before using MyOperator WhatsApp API solution, Big FM faced the following challenges:
- Couldn’t send personalised bulk messages to inform their listeners about Big FM events and other updates.
- Urgent need for a one-stop communication platform to run ad hoc campaigns.
The Solution
MyOperator WhatsApp API solution emerged as the go-to solution, effectively tackling Big FM's communication issues. With the adoption of this WhatsApp API, they were able to:
- Access a comprehensive and user-friendly WhatsApp management panel.
- Find all essential tools in one dashboard for real-time insights, simplifying Big FM's WhatsApp marketing.
- Elevate marketing strategies using the "Click-to-WhatsApp" ad feature.
The Results
- Achieved record event engagement through personalised bulk messaging feature.
- Improved workforce efficiency with a straightforward and user-friendly interface.
- Gained more leads through effective WhatsApp Ad marketing.
Customer speaks
In our journey with MyOperator, the WhatsApp Business API has been a game-changer. MyOperator’s super interactive live panel and simple yet very comprehensive features make managing our WhatsApp marketing strategies a breeze. We leveraged chatbots for enhanced engagement, making outreach seamless and efficient. The direct access to MyOperator’s support and marketing team, ensuring our campaigns run smoothly even with tight turnarounds, has been invaluable.
- Pratanu Mohanty, Head of Revenue Maximisation - Big FM
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