Business Insights

Importance of follow up with customers and how you can do it

When you start a new business or release a new product, your primary focus is on spreading the word across the market and once that’s done, potential customers pull up their socks to get associated with the new venture. But that is not the end of the story!

No matter how many people you attract in the first place, they will never convert into your customers if timely follow-up on them is not fulfilled.

As they say, agents who don’t follow-up on their customers are leaving a lot of money on the table.

Business – Marketing – Customers: these three aspects are interconnected to each other

Business marketing doesn’t really mean to conduct proper market research and presenting your product in the most enticing way possible. In fact, marketing strategies include the fundamentals of preparing a potential lead to buy your product without leaving any second thoughts within their minds.

Following up your customers is the most crucial part of any of your marketing strategies, which most marketers forget. Therefore, I’m here to tell you why is it necessary to follow up with your existing customers or potential leads.

 Here’s a graph which will throw light on the condition of the customers who didn’t experience any kind of follow-ups.

Therefore, 65% of the customers imbibe negativity within themselves about the company. No customers will stay with you if you leave them alone during difficult situations, so it’s time to follow up!

Here are the major 10 reasons describing the importance of followup with customers:

  • Customer expectation fulfills, which provide them with more reasons to get your product.
  • Customers stick to your business for a longer period of time as you are always available.
  • They remember you for the rest of their lives, for delivering great customer service.
  • As “follow-up” is the synonym for customer service, hence there’s a high possibility that your brand might spread among other people without even you knowing about it. Hence, easy marketing.
  • Follow-ups make customers feel special and therefore this increases the reliability process for the customers.
  • A regular follow up always gives customers a chance to be heard and engage effectively.
  • Follow-ups can be a great source to ask customers, “What they want/expect next.”
  • Customers usually want a medium to get in touch with the company. Therefore, the follow-up system enhances this communication.
  • A follow-up call is always required after conducting a marketing campaign to the people who called just to enquire. You might just get a lead!

  • Existing customers receiving follow-ups are more likely to go for the new product than the ones without


Existing customers receiving follow-ups are more likely to go for the new product than the ones without. 

How to followup with customers, timely and effectively?

Though there is an ample number of reasons for the importance of follow-up with customers, but it does matter what kind of processes are you executing in order to retain your customers. Indeed, customer follow-up is an art and it takes time, strategy, and a will to serve customers better to master this art.  

Usually, when we talk about follow-up with customers, we tend to relate to follow-up via emails or messages. But, can someone tell me what is the possibility that the message or email sent, shall be read at that very point of time? Thus, what I personally feel is, a phone call is the best medium to follow up with your existing customers. The simple idea working behind it is, it isn’t that time consuming and helps in a one-on-one conversation, without any delays in providing or receiving information.

But, these existing phone systems do not tell you the names or numbers all by itself. Either you need to take a note or search your phone directories. Hmm…annoying?

To make your follow-up with customers easier at just a click away, MyOperator provides its call management system, wherein all your incoming and missed calls are tracked, with a facility to set reminders for follow-up with customers. For example, if a customer calls on MyOperator customer service helpline or on the toll-free helpline during business hours, they get a real-time response first from IVR (Interactive Voice Response) and then from one of the executives after call routing. And during non-business hours and holidays, their calls are added to the follow-up queue along with the facility of voicemail. On the next working day, our executives listen to the voicemail received and callback on all missed calls from customers using the built-in outbound calling solution and dialer app.

And here is how you can timely follow-up with your customers:

It’s simple! Just set reminders and there you go to manage all your scheduled lists.

Our main objective is to make communication easier and simple. It is an initiative to maintain an effective communication network with your existing customers, prospective leads and business people within the organization. It is a movement towards managing calls on the go!

Give ‘timely follow-ups’ a chance to increase your business lead conversion.