As Ken Blanchard said- “Just having satisfied customers isn’t good enough anymore. If you really want a booming business, you need to create raving fans”.
Work doesn’t finish just after making the sales, the real work starts after that. After-sales services are an important component of a successful business, they may either gain or lose a future customer. Valuing and being attentive to customer needs is the key to a successful business and to make customers purchase your products and services again and again. Do you know there are effective ways to keep in touch with your customers?
Read on to know some amazing tips and tricks on how to improve your after-sales service?
Always listen to your customers
Customer service should not be a department, but rather the entire organization. Having said that, you should always listen to your customers about what they have to say about your products and services. If you want to improve the products and customer services, your customers’ opinions are foremost. If a customer complains about something, check out the root cause of the problem, while doing so, you can pick up how customers see your company and which areas need improvement.
Ask for feedback
The foremost rule of sales service is to always ask for feedback from customers. When you ask your customers about their experience with a product or service, they offer their opinion which must be considered by your business to further enhance products and services overall.
Customer feedback is used to assess a product’s usefulness, level of satisfaction, cost-effectiveness and other factors.
One good approach is to contact clients a week after they acquire a product and ask if they liked the product and overall experience. There are various methods for gathering consumer feedback. Click on the given to learn more about collecting feedback (embed a blog).
Who doesn’t love discounts?
Offering exclusive discounts and promotions is one of the most powerful and successful strategies to engage clients in after-sales. To obtain better results, establish campaigns for customers who have shown interest in or consumed the brand’s products.
Some ways to offer discounts include offering discount coupons, offering them some additional products to motivate them to return.
Get in touch with customers on special date
We all enjoy being wished on special occasions. Customers are also ordinary people, when you contact them on special dates, such as birthdays, it demonstrates a concern for the person’s well being in addition to sales.
Use commemorative dates to give your customers gifts or gift vouchers. On special occasions, gifts and special discounts are really appreciated.
Follow up is a must
Follow up is a must with your customers to know whether they have queries regarding the product and service or need any help with. Whether or not the sale is successful, you should follow up as a part of the after-sales service. You can do this in several ways: Via email, phone call, letter, note, or text message.
Following up is an excellent way to keep your brand in their minds and demonstrate your interest in future transactions. But make sure you send them relevant information and content if you don’t want to be labelled as spam.
Create leads via email
Email marketing is one of the most cost-effective content marketing techniques because it delivers content directly to recipients’ inboxes without the use of algorithms that limit the reach of your message like some social media platforms do.
Leads are potential customers who have shown interest in your brand, such as by purchasing a product or completing a form on the website.
As a result, email marketing is an essential tool in the after-sales phase for promoting customer loyalty and enticing customers.
Invest in good customer support
Like you contact customers, customers can also contact you, and for that, it is important to have good customer support. Customers can contact regarding the use of the purchased product, support, and much more in after-sales support. As a result, the brand must maintain an open and functional communication channel that is capable of meeting current demand.
One of the mistakes that cannot be made is abandoning customers after a sale is made. They require continuous support and assistance in order to make the most out of the purchased product.
Remember, that providing outstanding customer service is the most important task in any business.
The bottom line
Always provide good customer service during the after-sales phase, as this is crucial in building loyalty and attracting customers. After-sales service benefits both the customer and the business.
You must be aware that well nurtured and enticing customers can return and purchase products and services from your brand as well as promote the brand to family and friends.
It’s time to put these tips into practice!
Ashu is an avid reader and writer, she loves reading books of different genres. She is a fitness freak and also enjoys travelling, dance and music.