Every product or service needs a market. After having spotted the market and established the product according to the stipulated market demand, a company should be able to make customers easily. But is it so? It would be, if only we understood how our customers thought. There has to be an informed step-by-step planning to crack that magical logical process that works best for your company. While every company would have a separated approach specific to its target audience, here is a 3 step framework to enable it.
- Understanding customer behavior: This is the foremost step to effective acquisition. The company has to reach to its audience to bring them back. The market needs to know what you have in offer and how it adds value to them. For a company working on a small budget, it becomes all the more crucial, where every investment is made with multiplicative results in mind. In order to understand how the customer interaction should be mapped, here is a break up of steps of customer relationship building. Every level would require a different response and offers separate opportunities. Here are a set of business opportunities you may find on each level.
Business Opportunity depending upon the level of customer interaction
- Catching them right! Once you have grouped your customers into these categories you have a fair idea of what kind of techniques can catch their attention and how you can serve them best. Here is an indicative list of techniques you can apply at each level to maximize the customer experience, building a great relationship.
Customer communication technique at various levels of customer interaction
- Getting it done: Any plan is but a plan unless it is executed right. With a fixed aim in mind and a limited budget, it is necessary that you find the right tools. Get a strategically placed product which keeps you and your employees in mind. A seamless product to your team is paramount to their performance efficiency. Imagine how great it would be if every sales person can manage his set of customers on a single panel. It essentially means no searching of call list and wondering what they discussed one month back, no browsing through the emails for every specific point. That means multiplying the efficiency of your team by a simple such tool, which takes care of all of it.
So how do you get all this done? Look at the market. Cloud Telephony player VoiceTree Technologies provides MyOperator, a cloud based phone management which provides an integrated Hosted professional IVR with features to enable each of the specified points. Give MyOperator a try and share your experience with us. Also tell us how you are managing this process in your company. Have a happy and efficient customer acquisition!!