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Here’s How Brands are Profiting off of Outgoing Calling

MyOperator / Blog / Here’s How Brands are Profiting off of Outgoing Calling

The telecommunication industry is a blessing. Since the day the telephone was invented our personal and professional lives have taken a huge turn. Especially our professional lives. Today, the world will fall apart if the calling is stopped even for one day. Whether you are a small enterprise or a company worth fortunes, incoming and outgoing calls are important for your business to thrive.

In this world full of competition now just advertising and marketing your product is not enough to land clients. You have to take initiative and reach out to prospective customers/clients to help your business stay ahead of others. Outbound calls refer to the calls made by a company’s agent or employee to the prospect or existing customer.

Outbound calling is crucial for your business to sustain as you constantly need to reach out to your existing customers to keep them loyal and to get in touch with prospects to land them for your business. Outbound calling has several benefits, especially in sales and customer service departments. Listed below are a few benefits of outbound calling for your business: 

1. Fetch new clients 

Procuring new clients is undoubtedly a ‘chasing’ practice and not a case of getting discovered by the customers themselves. Even though off-the-page promoting, advertisements, standard mails, and hoardings all bring the light of you, there are still so many options out there for the people that only a few will get in touch with, and out of those few, a very small percentage of customers will buy your product. 

However, by following up direct or email advertising with a call you can increase that percentage. If the outbound call is done efficiently then that can fetch more new customers than all the advertising you ever did. It only takes skills and calls management software to help you land all the customers smoothly. 

2. Maintaining healthy relationships

I am sure that you do not want to lose your existing clients while chasing new ones. Your existing clients are as important as your new ones as they are the ones who are generating profits for you right at the moment. You must be grateful to your existing clients as they choose you over all the other options in the markets. Often businesses forget to acknowledge the existing clients in their race to win a new one. We must knot forget that your clients are your business and you cannot afford to lose even a single one of them. Outbound calls can be used to let your customers know that you care about their needs. Outbound calling to your customer will help you ensure your customer’s loyalty as you will make them feel heard and important to your business. A business reaching out to a customer without having to ask for it conveys a positive message. 

Here's hoe brands are profiting off of outgoing calling

3. Convert browsers to your customers 

When you are surfing a website of your interest and you want to buy their product but you have certain questions that are not answered through the website. What do you usually do in such situations? We tend to leave the website and surf for a new option or we decide to make a call later. But don’t you think it would be easier if that company can approach you on its own to explain everything because after all, you are preferring them over others?

This is the same psychology that your website browser must have. If you can make it easier for your prospective customers then why not? Many organizations have a link to make calls which is a tacting of getting the number of the browser so they can approach them later. Outbound calling here plays an important role as it can help you get a new customer on board. 

4. Customer support 

Outbound calls also add to the overall space of customer care and support. You can utilize outbound calls to get customer feedback and know about their experience with your business. This will help you to bring an improvement in your services as per the costumes’ need and will also make your customer feel heard. Outbound calls to your customers make them feel valued and respected, these two things eventually result in the satisfaction of the customer and help you gain their loyalty. 

Why automated outbound calling feature is important?

You must have already figured out that how much of a role outbound calling can play for your business to flourish. But does this mean that your agents and employees will have to take up the task of dialing every single number and then keep notes of follow-ups and schedules calls? Seems impractical right!? This is the very reason that you need an automated outbound calling feature.

If you have this then your agents wouldn’t have to manually dial every single number or wouldn’t have to keep notes for call management.MyOperator’s outbound calling feature will do it all for you. It will only take one single click for your agent to make an outbound call with our click-to-call feature. MyOperator an IVR service provider believes that business relationships can be maintained effectively with the help of a quality telephony system.

Our outbound calling feature makes sure that your relationships are sustained and helps you in building new ones as well. Moreover, as it is handy to use it also increases the productivity of your employees because they no longer have to take notes for call management and they can solely focus on the customers.

About The Author
Srishti Panwar
Srishti is a Growth Marketer. She loves reading and writing. If she is not with the books, she is probably out playing badminton. She is a fitness enthusiast and likes to indulge in creative chores.

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