Your brand is what people say about you when you are not in the room.
Nowadays, personal branding has taken a quantum leap, and being a small business leader, NOW is the best time to leverage the power of branding in 2022. This new year you would want to try out fresh strategies to build your small business into a brand. Even if a certain strategy fails, you will always learn the dos and don’ts of small business branding but you should start from somewhere. Either way, it will be about winning or learning.
Keeping your small business branding goals in mind, we have curated a few branding tips that will help you win in 2022.
Make SEO optimized website
The one thing that every small business needs but sparsely any thought is put to that is a website. Our world is technology-driven and everyone looks for the business on the internet as soon as they hear about it. A website is important so that people can find out about your business, what you do, what you sell, and how it will benefit them.
If you have a website ready for your business then you have got the most important part covered. Now your primary goal is to focus on driving the traffic to it. The content you post, the services you offer definitely have a major role in that. But do not forget that presentation is equally important. According to Stanford research, 75% of people base the credibility of a business based on how the website looks. So you have some work to do in that department as well. Depending on your business, you can go for Local SEO, Enterprise SEO, SaaS SEO, or even International SEO. However, the fundamental idea stays same: to make your website SEO-friendly so that it can appear in search when people are searching for queries related to your business.
Here are a few branding tips you should consider for your website to drive decent traffic:
- Curate content based on what’s happening around the world (related to the product/service you offer)
- Do broad keyword research before making any content for your website.
- Use the keywords on all your site presentation pages, titles, meta portrayals, and so on
- Utilize organized information to improve SERP rankings for your website pages and make your SERP postings stand separated from others.
- Center more around SEO and long-tail catchphrases and keywords.
- Remember to deal with specialized SEO perspectives like page-load speed and website structure on different devices.
Know your audience
In the present business scene, understanding your target crowd has never been more significant. If you don’t have even the foggiest idea of what your clients need, then it’s next to impossible to fulfill their needs. After all, at the end of the day, it is the fulfillment of their expectations that is going to make customers happy and loyal. Now the question is, how precisely do you know what your customers need?
The growth of the business will depend upon how authentic the information is. The incredible thing is, there are multiple ways of getting quality information. You can utilize tools like Google Analytics to look into where your clients come from and how they connect with your site. You can also ask for customer preferences directly from them as well through feedback and online surveys.
Set up a profile of who your customers are, what they need, and how best to contact them. Equipped with this information, you’ll have a better thought of how to extend your business.
Incorporate visuals in your branding
After you are done designing your website and looking out for the target audience it is now time to give a visual look to your brand. Give a visual representation of your objectives and goals.
Here are a couple of branding tips for your business that will help you improve the branding of your business:
A brand style guide
Before you begin planning, it’s crucial to sort out the subtleties of your plan technique, similar to your image shading range, text styles, and configuration do’s and donts. A brand style guide is a method to give an idea to the creator of what you are expecting from them so you both are on the same page and you get exactly what you expect your brand image to look like.
Your logo should resemble the product or service that you offer. Your logo is the main thing because it is the first thing that every customer notices on your website/business cards. So the visual resource ought to be most intently attached to your business. Your logo ought to be the main thing you plan, as it will also determine the theme of your other visuals (like your site and your business cards).
If you’re good to go, then it’s time to have a business card—and the card should match your logo and your other visual resources’ theme.
Invest in technology
One of the best branding tips to give an identity to your brand is by investing capital in technology. For instance, brands like Amazon, Samsung, Lenovo, and many more reputed brands have toll-free business numbers that give them a unique identity. This number would remain the same even if you go from Kashmir to Kanyakumari. This number has now also become their brand identity. It is easy to remember, and also lets the customers reach out to them for free.
This is the kind of technology you need to make investments in to convert your business into a brand. Cloud telephony is the solution where you can get everything in one go. You can have a toll-free number for your business, IVR system, call recording system, and whatnot.
Cloud telephony system also supports CRM integration that means with cloud telephony, you will have all your work in one place in no time.
Make use of social media
In the cutting-edge world, social media is an amazingly incredible asset and gives you extraordinary knowledge of how to develop your business. Have you at any point looked for a business on the web and observed they don’t have a customary site, but simply a Facebook page? We’re not proposing you get rid of your site, however, this simply shows the way that numerous entrepreneurs feel it’s more essential to be on social media before building a website.
Overall, 54% of the world’s population is on social media. Thus there is no way that you can neglect the platform, social media presence is among the top branding tips that can take your business from one point to another. Social media can be utilized to get in touch with the customer/leads, construct brand faithfulness, and obviously, market your business.
Making extraordinary social media content is what helps you in scaling up your business. 79% of customers say that their buying decision is greatly affected by the user-created content on social media. Not only this, through social media you can showcase your brand’s vision and what your brand is like behind the curtains.
Tell your brand journey
Out of all our branding tips, this is the one that will help you in building an emotional connection with your audience. For any business, it is important to connect with their target audience and structure a particular brand picture. Telling your brand journey is a splendid and powerful method for accomplishing that.
Brands that are true and have an authentic story regarding how they came to existence have frequently more paramount and structure enduring impressions. Telling this story will not only help you build an original and faithful brand image but also connect with your customers at a personal level.
It is suggested to have an “About Us” segment on your website and have a different page for telling their brand story. The page consists of the story, the important achievements of your business, your vision, objective, and how you finally reached where you are right now. Also, using videos and pictures with the story is momentous, noteworthy, and impactful.
Offer the best in your industry
If you want customers to trust you and choose you over your competitors then this is one of the branding tips you need to execute right now. To make your business a brand you also have to offer brand-level quality products.
You won’t go anywhere if you’ll try to make a profit by saving money on the raw materials by using cheap products. So to make your customers choose you, you need to choose quality raw material to give them a quality finished product.
Look for collaboration opportunities
People like to work with brands they trust. But if you are a small upcoming business setting up that trust can be tedious. However, we have one of the most extraordinary branding tips for accelerating this cycle? That is, search for the brands that are open for collaborations and which are trusted by customers.
When customers see you collaborating with the brands they trust, they’re substantially more prone to stretch out that trust to you and eventually start getting involved with your business as well.
Here is a way to progress with this technique? For instance, you have a business of skincare products that can be used by people of all ages. Then the most appropriate collaboration for you will be with a makeup brand. Firstly, the products are related. Secondly, you can advance on the fact that using these products together will give better results. Finally, you will be able to get customers to trust you if you will collaborate with related (with your product) and faithful brands.
Drop engaging content
93% of marketers see interactive content as effective. Then what is stopping you from creating engaging content? Nobody likes to read monotonous heaps of content. To keep them interested you need to give them something they would enjoy reading/viewing.
To make your content interesting you can keep the content related to what is happening around you. Add a little wit, some pictures, and videos are everyone’s favorite. So pour your heart out when it comes to creating content for your business.
The aforementioned branding tips are all you need to take your small business to next level in 2022. This new year, build a new identity for your brand.