About WTF
WTF is a multi-specialty fitness platform catering to gym owners, trainers, and members through AI-driven personalisation, specialised equipment, and valuable data insights. Gym owners can harness tech-driven solutions, trainers discover professional growth and support, and members can access tailor-made workout programs.
Problem Statement
Before using MyOperator WhatsApp API, WTF encountered problems such as:
- Unoptimised communication and marketing strategies.
- Difficulty in targeting and engaging potential members.
- Lack of omnichannel marketing approach to enhance brand visibility and customer engagement.
The Solution:
Implementation of MyOperator WhatsApp Business API assisted WTF to:
- Target the fitness audience through Instagram Reels campaigns and engage on click-to-whatsapp ads.
- Create a customised flow to guide potential members through the gym selection and membership booking process.
- Develop a customised chat flow on WhatsApp, guiding potential customers through gym locations, plans, and personalised video messages from the founder to establish a connection.
- Implement a comprehensive omni-channel( IVR + WhatsApp) marketing strategy for direct customer engagement.
The Results
- Achieved 23% higher conversions through WhatsApp marketing within just two weeks.
- Generated business worth INR 70 to 80 lakh by leveraging WhatsApp as a primary communication channel.
- Enhanced customer engagement and brand recall value through an omnichannel marketing approach.
Other key approaches:
- The company also plans to integrate voice marketing through MyOperator broadcast callings, further enhancing customer engagement and personalisation.
Customer speaks
MyOperator’s action-oriented WhatsApp API platform allowed us to engage effectively, enhancing our overall communication strategy. The combination of personalised messages and founder-recorded videos proved to be a game-changer for us.
- Vishal Nigam, Founder, WTF
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