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What is a CRM? | #CRMbytes by MyOperator & Bigin by Zoho

What is CRM
MyOperator / Blog / What is a CRM? | #CRMbytes by MyOperator & Bigin by Zoho

CRM is an acronym for Customer Relationship Management. It’s a collection of connected, data-driven software tools that enhance how you communicate and conduct business with your clients.

CRM systems support the management and upkeep of client connections, the tracking of marketing and sales pipelines, and the delivery of data that can be put to use. Such solutions boost your revenue by automating the back-office operations in your sales, marketing, and service departments and by allowing you to concentrate on creating and sustaining crucial relationships with clients.

A comprehensive CRM solution is a complex platform that stores all the information necessary to build, enhance, and maintain your customer connections.

How CRM systems can help SMEs?

CRM systems can bring-in some major benefits to your organization in ways like:

  • Customer support agents can offer improved and more efficient customer service if they have quick access to client data including past purchases and interaction history.
  • Businesses can use reports and visualization tools to detect trends and gain insights about their consumers by collecting and having access to their customer’s information.
  • Optimization of monotonous yet essential customer service and sales funnel duties.

The MyOperator – Bigin by Zoho CRM integration offers the most well-known collection of CRM features. Sales managers and business development professionals of SMEs can utilize it to improve their everyday work with client data, sales records, and sales funnels.

Meanwhile such enterprise-grade applications, also give marketing and customer care teams comprehensive capabilities. Customer service agents can benefit from automation request handling and other customer service routines, whereas marketing strategists use a CRM to plan lead generation campaigns and manage potential customers.

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Owing to the features of MyOperator – Bigin by Zoho CRM software, SMEs can now concentrate on the whole range of their interactions with clients, partners, suppliers, etc. With a reputable Customer Relationship Management in place, it is much simpler to create new chances, acquire new clients, cultivate enduring connections, offer knowledgeable support, and guarantee the highest levels of client satisfaction throughout the whole customer lifecycle.

About The Author
Sudeepta Bora
Say hello to Sudeepta! With years of content marketing experience in diverse domains, she's now a pro copywriter and marketer in the ever-changing world of Technology. When not at work, she explores her passions for travel, art, photography, and tech, turning each day into a learning adventure.

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