Businesses are turning to all possible strategies to get the attention of their target customers as competition in almost every area has grown so intense. As a result, to survive in this competitive industry, every other company is launching multiple marketing efforts. What will differentiate your initiatives from others? Your solution is ” Effective Voice-Based campaign management”.
Platforms for campaign management systems are no longer an extravagance, but rather a requirement. There is no doubt that marketing teams have a great deal on their plates between newsletters, drip emails, strategic discussions, and campaigns to manage. Providing your marketing team with a platform to arrange and classify leads, email contact lists, and other activities might be helpful for them.
Every organisation can organise its marketing affairs with the use of a few specific tools. Implementing tools into your marketing strategies can not only make life easier, but it will also help you create a less monotonous and hectic environment.
What could be more effective than a spoken word from someone you know? One of the most effective methods to communicate with your clients, sponsors, and employees is through voice. How will you, however, scale it up? With voice-based campaigns, you can effectively reach more people while reducing expenses and increasing engagement.
Top Voice-Based Campaign Management Hacks
As more and more customers use voice assistants and smart speakers to communicate with brands, voice-based campaign management is growing in popularity. It’s essential to stay current on the newest voice-based campaign management hacks in 2023 if you want to stay one step ahead of the competition. The following are some of the top tips you should not overlook:
1. Optimise natural language
Ensure that your campaigns are optimised for natural language since voice interactions are frequently more conversational than text-based interactions. To do this, one must use straightforward language that is simple to comprehend and responsive to the needs of the user.
2. Use keywords
Voice search also uses keywords, just like text-based search does. To increase the likelihood that your brand or items will appear when customers search for them, incorporate relevant keywords in your marketing.
3. Speech analytics
Voice analytics can offer insightful information about how customers are interacting with your marketing. Utilise this information to fine-tune your marketing efforts and enhance the client experience as a whole.
4. Personalise the experience
Voice-based campaign effectiveness depends on personalization. Utilise information from previous purchases and surfing history to customise your advertisements for each customer.
5. Location-based targeting
Many voice assistants have GPS built-in, allowing you to target your campaigns based on the location of your target audience. This can be particularly useful for small local companies.
Effective voice-based campaign management approaches
1. SMS
SMS (Short Message Service) can be used as a voice-based campaign by utilising the Text to Speech (TTS) technology to transform written text messages into voice messages. As a result, enterprises can now SMS customers voice messages in addition to text messages.
The majority of consumers have found SMS marketing to be a very effective and stress-free method. The best aspect is that both local and worldwide audiences can be targeted using this marketing medium. Even better, you can tailor a message to a specific customer group.
Text messages are used in short message service (SMS) marketing, a type of mobile advertising, to contact customers. SMS messages can be delivered to an entire client base or a single consumer, and they can be used to advertise goods or services, provide exclusive deals, or announce future events.
2. Voice Broadcasting or Outbound Dialer-OBD
An additional well-liked technology for managing voice-based campaigns is Outbound Dialler (OBD). Businesses can reach a large number of customers at once with pre-recorded voice messages using OBD. This might help disseminate information about new goods or services, publicise deals or promotions, or remind people about future events.
A multi-level OBD attempts to have a conversation with the user while a single-level OBD only deals with basic voice messages. While multi-level OBD is more frequently used for payment reminders with the ability to make payments, gather product/service reviews, and collect votes, single-level OBD with voice messages is more common for deals and promotions, crucial announcements, voice OTP, and transaction verification.
3. WhatsApp
WhatsApp Marketing is a messaging application that enables businesses to communicate with customers and promote their products or services using the WhatsApp API. WhatsApp offers a range of features that businesses can use to send targeted messages, such as WhatsApp Business Profiles, WhatsApp Catalogues, WhatsApp chatbot, and WhatsApp Web. Additionally, WhatsApp is a popular choice among businesses to communicate with customers because it is a platform that many people already use and are familiar with.
4. CRM
The process of contacting customers and prospects can be streamlined and automated by using a CRM for voice-based campaign management. A CRM can be used, for example, to manage voice-based campaigns in the following ways:
- Automated calling: Create automated call campaigns using the CRM to contact a significant number of customers or leads at once.
- Personalised messaging: To make the information conveyed during the call more pertinent and interesting for the recipient, personalise the messages using the CRM’s data.
- Call scripting: You can use CRM to design and maintain call scripts to make sure that every representative is using the same procedure and messaging.
- Calls powered by AI: Employ the CRM to personalise and automate calls using AI to boost call conversion rates.
- CRM with voice-enabled features: To manage voice campaigns more effectively, choose a CRM that has voice-enabled capabilities like voice commands, voice-to-text transcription, and voice biometrics.
While using these approaches for voice-based campaign management, it’s important to keep a few things in mind:
- Make sure your messages are relevant and valuable to your customers.
- Respect your customers’ privacy by only sending messages to those who have opted in to receive them.
- Keep your message concise and to the point, as people are more likely to read a short message than a long one.
- Use personalization wherever possible, for example, use the first name
Voice-based campaign management has the advantage of allowing for more engaging and personalised client communication. Businesses may design campaigns that sound more conversational and human by utilising natural language processing, which makes it simpler for users to comprehend and interact with the information. Thus, resulting in higher conversion rates and client loyalty.
Data and customer insights can also be gathered by using voice-based campaign management. Businesses can approach customers and collect information on their preferences, interests, and behaviours by employing voice control. In turn, businesses can develop a more focused and successful campaign using this data.
It can be stated clearly that voice-based campaign management is an effective tool for companies trying to organise their marketing initiatives and connect with customers in a more interesting and customised way.
