Whenever you go to McDonald’s and buy a burger they always offer if you want fries as well and to your surprise, you’ll find out that most of the time you tend to say yes. So, this is cross-selling. When you sell an additional product to your existing customer along with the product that they are already buying is called cross-selling.
Most of the e-commerce platforms use the technique of cross-selling and they are flourishing as well by using the technique. Here are the measurable benefits of cross-selling:
- Increases your earnings by selling products in a bundle.
- Makes customers feel connected to your brand as they feel you understand them better when you cross-sell products as per their preferences.
- It improves customer loyalty. The eventual goal is to retain all your customers. When a customer will try different products available from your business itself that will make them stick to you in the long run.
- It helps in promoting your other products that your customers might not know about. It also helps in increasing the sales of products that do not sell enough units.