About Berger Paints

Berger Paints is one of the leading paint manufacturers in India. Besides offering high-quality products, they are also well-known for the "Berger Priyo Pujo," which is held every Durga Puja since 2013. Each citizen is given the opportunity to vote for their favorite Pujo or Pandal in this unique competition that spotlights the "Para Pujos" of Kolkata.

Problem Statement:

Because voters from every part of the city called to cast their votes, the call volume is extremely high and cannot be handled manually. The contest voting and registration process uses calls, the website, and a mobile app. Berger had a difficult job keeping the voting process organized. Therefore, a call management solution that could guarantee automation and ease in their on-call voting process was required.

Challenges faced by Berger Paints:

  • Manually attending each call and taking note of their vote.
  • Promoting different contact numbers for voting and registrations often confused the voters.

The Solution

Berger Paints found its solution with MyOperator. They were provided with a virtual phone number that was used for both registration and voting. An IVR was deployed for automatic interaction with the callers. Each Pandal was assigned a unique short code (extension code), which callers pressed in the telephonic menu to give their vote.Besides, their call management solution was integrated with Zapier.

Key Results:

  1. All the call-related activities including caller details, call timings, and votes automatically sync with the google sheet.
  2. Seamless on-call voting process, eliminating the manual intervention to manage the high volume of calls and votes.

Customer speaks

Incorporating MyOperator’s comprehensive, cohesive technology has definitely eased our daily operations. We intend to make this into a long term association and keep upgrading our backend processes.

- Berger Paints

If you want to take advantage of the MyOperator IVR and cloud telephony platform, request a free demo to learn how it can help you grow.

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