About Bakasur

Bakasur is a chain of posh restaurants in Bangalore famous for using only natural products while preparing food. Bakasur was having trouble collating calls from different sources and arranging bookings accordingly. Their only number seemed to be always busy, posing a difficulty for customers to interact with staff. Also, they could not attribute their sales to a source, causing a disarray in their marketing strategies.

Problem Statement

Marketing is an important activity in any organization. Bakasur has a website from where their customers reach out to them and it also advertises through flyers, hoardings or brochures. While every business has its own marketing department and ways to track the marketing ROI, a call management system is one of the most effective tools to accelerate/check marketing performance.

But Bakasur faced a problem here.

Bakasur needed a call management system for the purposes of Marketing and collating the leads received from all its sources. They wanted a number to accommodate all their customers.

The Solution

Bakasur reached out to MyOperator to help them overcome their challenges. MyOperator provided Bakasur a toll free number with an IVR, customized to the voice of a monster.

MyOperator’s Call Management solution helped them to:

  • Use their IVR as a marketing tool.
  • Have a database of all their callers.

The Results

With MyOperator’s Call Management Solution, Bakasur was able to achieve:

  1. Increased brand awareness
  2. A higher brand recall through the signature monster voice
  3. Generated higher traffic and recurring sales
  4. Strategized marketing campaigns

12,000+ Businesses Activated
200 Million Calls Enabled
4.5 Google Rating

#1 Ranked in India's Cloud Telephony Leadership Matrix

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