Last week, I was going through an article on Forbes regarding customer base, which mentioned that client base can be of two types, tall or wide. Every organization wants to build a wide customer base and almost all these organizations achieve success in doing so. But what about those customers who showed some kind of interest in your product in the past, but failed to convert? You can’t lose those potential leads, can you? Therefore, you need to maintain their database and this can further be utilized while you reach back to them with a different benefit point.
Customer analytics not only means having their contact numbers or email addresses. It means keeping a track of their conversations and feedbacks you received during the course of your marketing strategy.
In today’s heterogeneous digital world, it is quite easy to convince your potential leads to get your product and remarketing allows you to resell your services to the ones who are likely to get back.
Here’s an infographic to tell you why customer analytics is important in engaging your potential customers:
Do you get the idea? Good! Now the first thing you need to do is keep a track of your customer calls. They might email you, they might even leave a message on your cell phone, but they might also call! Therefore, callers calling to inquire regarding your product might not convert and to eliminate this risk, track your client information now!