A recent development in eCommerce marketing is called “conversational commerce,” which involves businesses and customers interacting in real time via online chat.
To increase sales and increase client lifetime value, conversational commerce commonly employs chatbots and other conversational AI solutions. However, some companies also use live agents to provide their conversations with a more individualized touch and to offer superior knowledge.
This interactive strategy strives to give the world of eCommerce a personal touch. It is comparable to having a talkative, competent salesperson behind the counter at a physical store, but everything occurs online.
By placing the client and the company in close contact via numerous channels, conversational definition enhances a company’s capacity to communicate with consumers at each stage of their purchasing cycle. It assists a consumer along the customer journey by employing dialogue through Chat commerce and messaging, as well as in some circumstances, automation.
The initial stage of the consumer journey is awareness. Establishing contact with the customer and introducing or reinstating your brand presence and influence are the goals of conversational commerce at this level.
One quality of the most successful brands is understanding what their customers want; as well as expectations, so they can meet them when they make purchases. Conversational commerce has several benefits and can boost conversions and customer retention for your business.