“The heart of a successful business is all about successful marketing.” In fact, it is through marketing something new is introduced to the target audience. Two things that are most affected by your marketing strategies are:
- Increase in the number of sales
- Enhancing the company’s reputation
But, usually starting any process takes lot of homework. Think about the marketing strategies we implement to bring new customers in the organization. But with every marketing strategy, there would be few people who would convert and some who might be just interested, but won’t proceed further with their purchasing decision due to some loose ends.
Here’s your next take on this: Are you using Remarketing to bring these “just interested” customers back? Remarketing is a technique via which you catch up with the loose ends and at the same time fix them with the intention of bringing back the old customers. In fact, there is 25% less average cost, compared to any new marketing strategy you plan to start.
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Here’s an infographic about the Remarketing process (analyze & understand):
Remarketing is a way of retaining your existing customers. Though it is a part of your marketing strategy, Remarketing endorses continuous engagement with your customers helping you to get more business. Also, there are other advantages such as brand recall, getting new customers through your existing ones and business continuity. It is a process by which you can convert “just interested” into purchases, thereby increasing your revenue by up to 65%.
This article first appeared on Inc42.