Success Story: PMO’s Mann Ki Baat Campaign with MyOperator

MyOperator and the popular radio show “Mann Ki Baat,” hosted by Prime Minister Narendra Modi, have partnered in a partnership to enable public calls across the country. With this partnership, MyOperator, well-known for its effectiveness in catering to businesses of all sizes—takes a big step ahead, expanding its reach to a wider, national scale.

About The ‘Mann Ki Baat’ Campaign

“Mann Ki Baat” is a radio broadcast aired on All India Radio, where the Prime Minister addresses the nation on various topics of national importance. The Prime Minister uses this program as a platform to exchange thoughts and ideas while also taking into account comments and recommendations from people throughout the nation.

• Mann Ki Baat first aired on October 3, 2014, and has since become a regular feature.
• In January 2015, US President Barack Obama participated in the Mann Ki Baat program and responded to letters from Indian citizens.
• The program aims to engage with citizens on various governance issues, as stated by the Minister of Information and Broadcasting in July 2021.
• The addition of a visual component to the traditional radio broadcast has earned it recognition as India’s “First Visually Enriched Radio Program.”

Maan Ki Baat Collaboration – Increasing Public Participation

The PMO (Prime Minister’s Office) sought a toll-free number service to efficiently handle high volumes of inquiries from Indian citizens. Ensuring everyone could reach them without encountering busy signals was crucial. Additionally, they required call tracking capabilities to gain valuable caller insights for better campaign management.

People, especially those living in metropolitan regions, have enthusiastically welcomed the partnership between MyOperator and “Mann Ki Baat.” Now that the Prime Minister has 1800-3000-7800 as their toll-free number, the callers could readily communicate their ideas and concerns to him. By expanding the limits of public participation, this program enables a more inclusive conversation between voters and their elected officials.

Providing Citizens More Power

The public now has a free and convenient way to communicate with the Prime Minister directly due to this partnership. Prime Minister Modi is able to personally address each individual’s issues as each toll free recorded message adds to a collective gathering of thoughts and issues. 

This empowerment creates a sense of shared responsibility for the growth of the country and deepens the relationship between citizens and the government.