MyOperator x Sunderdeep

How Can Educational Institutions Manage High-Volume Admission Inquiries?

Turn admission chaos into organized enrollments. Learn how Sunderdeep Group uses multi-level IVR to boost pick-up rates and capture every student inquiry.

Updated On : 

February 25, 2026

The Enrollment Crunch: When Aspiration Meets Overload

Envision the pulse of an educational powerhouse in Uttar Pradesh, Sunderdeep Group of Institutions, AICTE-accredited and ISO 9001:2000 certified, born from community-minded businesses driven to spread knowledge and nurture careers. Across integrated campuses spanning Engineering, Pharmacy, Architecture, Management, Hotel Management, Dental, and Medical Sciences, the mission to guide young aspirants clashed with a harsh reality: admission season's relentless call volumes. Lines rang endlessly, but staff couldn't answer simultaneously, causing missed enrollments and chaotic segregation across diverse courses. This wasn't just operational strain, it was the quiet fear of turning away futures, as unanswered calls slipped through fingers committed to educational access.

Before vs After: From Missed Calls to Precision Routing

Aspect Before MyOperator After MyOperator
Admission Call Handling High volumes, couldn't answer multiple calls Multi-level IVR routes to departments automatically
Course Segregation Manual sorting across multiple programs Department-specific IVR flows for each course
Call Pick-up & Drops Missed admissions due to overload Higher pick-up ratios, declined call drops
Data & Lead Management No streamlined inquiry collation ERP integration via open API for counselor handoff
Process Reliability Seasonal chaos in call management Smooth service since May 2017

What Is a Multi-Level IVR Solution and Why It Matters

A multi-level IVR solution delivers a virtual helpline with intelligent call routing, creating department-specific paths for inquiries. For multi-disciplinary institutions like Sunderdeep, it matters because it:

  • Builds intuitive menus matching courses to contacts, handling surges effortlessly.
  • Provides virtual numbers that scale without infrastructure limits.
  • Integrates via open APIs to push inquiry data into ERP systems seamlessly.
  • Ensures every call reaches its destination, turning volume into opportunity.

This framework doesn't replace people, it amplifies them, safeguarding enrollment potential in high-stakes seasons.

Sunderdeep: Channeling Inquiries into Opportunities

The Challenge

Sunderdeep's commitment to top-tier student service met admission realities head-on:

  • Daily high call volumes crippled capacity, missing potential enrollments.
  • Multiple courses made segregating Engineering from Pharmacy or Dental inquiries impossible manually.
  • Overloaded lines led to drops, directly impacting recruitment goals.
  • A system was needed to serve aspirants without losing momentum.

What Changed

In May 2017, Sunderdeep partnered with MyOperator for a comprehensive IVR solution:

  • Virtual helpline number with multi-level IVR tailored to courses like Engineering, Pharmacy, and more.
  • Automated routing to relevant departments and points of contact.
  • Proprietary open API framework integrating with their ERP for smooth data transfer.
  • Inquiry collation and forwarding to admissions counselors for lead qualification.

Calls now flowed precisely, empowering teams rather than overwhelming them.

The Outcomes

MyOperator's solution delivered beyond expectations:

  • Boosted call pick-up ratio.
  • Declined call drops.
  • Seamless ERP integration for calling data transfer.

"We started working with MyOperator in May 2017 and it has been a very positive relationship. It's being used by our admissions team for lead-qualifying purposes. Their call management solution has exceeded our expectations in terms of the high call pick-up ratio and lowered call drops. It has also helped with collating the inquiry data and forwarding it to the counselors. We've also been able to integrate our ERP with their call management system enabling the smooth transfer of calling data. MyOperator's IVR solution is a very vital part of the Sunderdeep Group of Institutions. It is a smooth service without any problem, we have been experiencing since 2017. Looking forward to a long association."

Dr Kavita Saxena, Dean Academics, Sunderdeep Engineering College

Lessons from Streamlined Enrollment

Route with Precision to Capture Every Lead

Course-specific IVR paths ensure high-volume seasons become enrollment wins, not losses.

Integrate for End-to-End Flow

Open APIs bridge telephony and ERP, turning raw calls into actionable counselor insights.

Scale Without Sacrifice

Virtual helplines handle surges, maintaining pick-up while drops vanish.

Qualify Leads at Source

Automated collation frees admissions teams for relationship-building over chaos.

Build for Endurance

Proven since 2017, reliable systems foster lasting impact on institutional growth.

Pathways Opened, Futures Secured

Sunderdeep's evolution reveals the power beneath structured simplicity: MyOperator's multi-level IVR didn't merely manage calls, it orchestrated connections that sustained enrollments since May 2017, weaving inquiries into the fabric of institutional promise. For those shaping tomorrow's careers amid seasonal storms, this model endures as a quiet testament to systems that listen deeply, inviting reflection on IVR as the steady guide for aspirations yet to call.