How to Increase Event Engagement Using WhatsApp Marketing?

The Engagement Reality: When Audiences Are There, but Attention Is Not

Today’s audiences are everywhere, but their attention is scarce.

For media, entertainment, and consumer-facing brands, promoting events or campaigns is no longer about reach alone. It’s about timing, relevance, and personalization. Yet many teams still rely on fragmented tools, delayed approvals, and one-way communication that fails to spark real engagement.

BIG FM, one of India’s most loved radio networks, faced a familiar challenge. With a massive listener base and frequent on-ground and digital events, the team needed a faster, more personal way to reach audiences, without adding operational complexity.

About BIG FM

BIG FM is a leading radio network in India broadcasting on 92.7 MHz, known for its strong storytelling and iconic shows such as Suhaana Safar with Annu Kapoor and Yaadon Ka Idiot Box with Neelesh Misra. With deep listener loyalty across cities, the brand regularly runs events, promotions, and audience engagement campaigns at scale.

Before vs After: From Fragmented Efforts to Focused Engagement

What Is a Centralized WhatsApp Marketing Platform—and Why It Matters

A centralized WhatsApp marketing platform allows marketing and engagement teams to manage all WhatsApp communication from one unified dashboard, instead of juggling multiple tools, spreadsheets, or manual processes.

For large audience-driven brands like media networks, events, and consumer platforms, WhatsApp is not just a messaging channel—it is a real-time engagement engine. But without structure, scale quickly turns into chaos.

A WhatsApp Business API–powered platform helps teams:

• Send personalised bulk messages at scale: Campaigns can be tailored to audience segments while still reaching thousands at once, ensuring relevance without manual effort.

• Run time-sensitive campaigns faster: Ad hoc event promotions, updates, or announcements can be launched instantly without waiting on fragmented approvals or tool switching.

• Get real-time visibility into engagement: Teams can monitor message delivery, responses, and campaign performance from a single dashboard, instead of guessing impact after the fact.

• Improve team productivity without adding headcount: Automation, templates, and centralized controls reduce execution effort while increasing output.

• Convert attention into action: Features like Click-to-WhatsApp ads and automated responses shorten the path from interest to engagement and lead capture.

For decision-makers, this matters because engagement is no longer about sending more messages; it’s about sending the right message, at the right moment, with full visibility into outcomes.

Big FM: Engagement That Scaled Without Slowing Teams Down

The challenge

Before adopting a centralized WhatsApp solution, the team struggled with:

• No reliable way to send personalised bulk messages to listeners
  
• Dependence on multiple tools to run ad hoc campaigns
• Limited visibility into campaign performance and engagement
  
• Manual coordination is slowing down time-sensitive promotions

The intent was strong. The audience was ready. But execution needed structure.

What changed

The team adopted a WhatsApp Business API–based solution to bring all listener communication under one roof.

With this shift, they gained:

• A single dashboard to manage WhatsApp campaigns end-to-end
  
• Tools to run personalised bulk messaging without manual effort
  
• Real-time visibility into campaign activity and responses
  
• The ability to activate Click-to-WhatsApp ads for faster lead inflow
  
• Chatbots to support higher engagement during peak campaigns
  

Instead of reacting to campaign pressure, the team could now plan, launch, and optimize in real time.

The outcomes

Within a short span, the impact was clear:

• Record-breaking event engagement through WhatsApp
  
• Improved team productivity with simpler workflows
  
• Increased leads driven by WhatsApp ad integrations
  
• Faster campaign execution—even with tight timelines

Most importantly, communication felt personal, timely, and relevant to listeners.

What Is a Centralized WhatsApp Marketing Platform, and Why It Matters

A centralized WhatsApp marketing platform allows marketing and engagement teams to manage all WhatsApp communication from one unified dashboard, instead of juggling multiple tools, spreadsheets, or manual processes.

For large audience-driven brands like media networks, events, and consumer platforms, WhatsApp is not just a messaging channel—it is a real-time engagement engine. But without structure, scale quickly turns into chaos.

A WhatsApp Business API–powered platform helps teams:

• Send personalised bulk messages at scale
  Campaigns can be tailored to audience segments while still reaching thousands at once, ensuring relevance without manual effort.
  
  
• Run time-sensitive campaigns faster
  Ad hoc event promotions, updates, or announcements can be launched instantly without waiting for fragmented approvals or tool switching.
  
  
• Get real-time visibility into engagement
  Teams can monitor message delivery, responses, and campaign performance from a single dashboard, instead of guessing impact after the fact.
  
  
• Improve team productivity without adding headcount
  Automation, templates, and centralized controls reduce execution effort while increasing output.
  
  
• Convert attention into action
  Features like Click-to-WhatsApp ads and automated responses shorten the path from interest to engagement and lead capture.
  
  

For decision-makers, this matters because engagement is no longer about sending more messages; it’s about sending the right message, at the right moment, with full visibility into outcomes.

Customer Perspective

“The WhatsApp Business API has been a game-changer. The live panel is intuitive, the features are comprehensive, and managing campaigns feels effortless. Chatbots helped us drive better engagement, and the direct support from the team ensured smooth execution—even with tight turnarounds.”
— Pratanu Mohanty, Head of Revenue Maximisation, Big FM

How to Manage Large-Scale WhatsApp Campaigns from One Platform

• Centralize all WhatsApp communication in one dashboard
  
  
• Use personalization to drive relevance, not just reach
  
  
• Combine WhatsApp ads with organic messaging for better ROI
  
  
• Leverage automation to improve productivity without losing control

Final Thought

Event engagement grows when communication feels instant, personal, and effortless. Big FM’s success proves that WhatsApp isn’t just a messaging channel—it’s a real-time engagement engine.

With MyOperator’s WhatsApp Business API, brands can plan, personalize, and scale campaigns without slowing teams down. Because when conversations flow seamlessly, engagement follows—and every campaign performs better.