MyOperator x Art of Living

How to Scale NGO Outreach and Helpline Operations With Cloud Telephony?

Art of Living improved its global program outreach and helpline accessibility by implementing MyOperator’s toll-free and IVR systems, managing high call volumes efficiently.

Updated On :

February 25, 2026

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When Purpose Meets Scale

For mission-driven organizations, communication is not just operational — it is foundational.

Art of Living, a globally recognized non-profit operating in more than 150 countries, conducts large-scale wellness and humanitarian programs for millions of people worldwide. Each initiative generates significant public engagement — and with it, thousands of daily calls managed primarily by volunteers.

As outreach expanded, managing communication efficiently without straining financial and human resources became increasingly challenging.

To continue spreading its mission while maintaining trust and accessibility, Art of Living needed a scalable, cost-effective communication system.

The Challenge

Like many NGOs, Art of Living operates within budget constraints while managing large-scale programs.

Key challenges included:

Promoting the “Happiness Program” and detailing upcoming activities to a wider audience.
Setting up a helpline for individuals seeking legal assistance and connecting them with lawyers.
Managing international call traffic for the “World Cultural Festival.”
Handling high daily call volumes without increasing manpower.
Maintaining accessibility and credibility without heavy infrastructure investment.

The organization required a reliable solution that could scale with its mission — without increasing capital burden.

Before vs After: From Manual Coordination to Structured Accessibility

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Before Implementation	After Implementation
High call traffic handled manually by volunteers.	Premium toll-free numbers deployed for national outreach.
Limited structured routing for different programs.	IVR system managing structured routing for different helplines.
Challenges managing international inquiries.	International helpline support for global events.
Operational strain during major promotional campaigns.	Seamless management of high call volumes.
Limited automation in helpline management.	24/7 call availability without additional infrastructure.

The Solution: Cloud Telephony Designed for Outreach

Art of Living implemented MyOperator’s cloud telephony solution to centralize and streamline its communication channels.

1. Premium Toll-Free Number

A centralized toll-free number allowed followers to connect at zero calling cost, significantly increasing accessibility and trust.

This made it easier for individuals to inquire about programs, events, and assistance services.

2. Intelligent IVR System

An automated IVR system was introduced to manage different helpline requirements:

Program-related inquiries such as the “Happiness Program.”
Legal assistance routing to connect callers with lawyers.
International helpline for the “World Cultural Festival.”

The IVR ensured that even during high call traffic, inquiries were routed efficiently without overwhelming volunteers.

Key Results

Following the implementation of the cloud telephony system, Art of Living achieved:

Increased trust and accessibility among followers.
24/7 availability for callers.
Easier promotion of programs among target audiences.
Efficient handling of high call volumes.
Improved coordination across different helpline services.

The organization was able to expand its outreach without increasing operational complexity.

Key Takeaways

Toll-free numbers strengthen trust and improve accessibility.
IVR systems enable structured routing for multiple programs.
Cloud telephony supports international engagement.
Automation reduces dependency on limited volunteer resources.
24/7 availability enhances credibility.
Scalable systems allow NGOs to grow outreach without heavy investment.

Practical Examples of Outreach Optimization

Program Promotion via Toll-Free Access

Followers call a toll-free number to receive details about upcoming wellness programs and activities.

Legal Assistance Routing

Callers seeking legal support are guided via IVR and connected to appropriate professionals.

International Event Helpline

Global participants connect through a dedicated international helpline during major events.

High-Volume Call Management

During large-scale campaigns, automated IVR absorbs high traffic, reducing manual pressure on volunteers.

Customer Speaks

“For our Organization, we are using the services of MyOperator for the first time & the experience has been quite good! This is the basis of their communication and their coordination skills. Overall feedback for MyOperator is Brilliant.”